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  6. SQAD Acquires Workhorse Software Co.

M&A Deal Summary

SQAD Acquires Workhorse Software Co.

On August 13, 2014, SQAD acquired software company Workhorse Software Co.

Acquisition Highlights
  • This is SQAD’s 1st transaction in the Software sector.
  • This is SQAD’s 1st transaction in the United States.
  • This is SQAD’s 1st transaction in Illinois.

M&A Deal Summary
Date 2014-08-13
Target Workhorse Software Co.
Sector Software
Buyer(s) SQAD
Deal Type Add-on Acquisition
Advisor(s) Metronome Partners (Financial)
Reed Smith (Legal)

Target

Workhorse Software Co.

Evanston, Illinois, United States
Workhorse Software is a developer of media planning and plan management tools utilized at top tier advertising and communications companies worldwide. The company’s flagship product, Mediatools™, offers a family of integrated components that provides a seamless media planning environment for advertiser and advertising agencies. Workhorse Software is based in Evanston, Illinois.

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Buyer(S) 1

Buyer

SQAD

Tarrytown, New York, United States
Category Company
Founded 1990
Sector Internet Software and Services
DESCRIPTION

SQAD provides media planning management software, media cost databases, and television ratings analytics software to advertisers, agencies, media inventory owners and media research firms. SQAD was founded in 1990 and is based in Tarrytown, New York.

DEAL STATS #
Overall 1 of 1
Sector: Software M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: Illinois M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2014 M&A 1 of 1
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