Add-on Acquisition • Software

SQAD Acquires Workhorse Software Co.

On August 13, 2014, SQAD acquired software company Workhorse Software Co.

Acquisition Context

This is SQAD’s 1st transaction in the Software sector.
This is SQAD’s 1st transaction in the United States.
This is SQAD’s 1st transaction in Illinois.

Explore All 10283 Add-on Acquisition Software Deals - Search the Database Free

M&A Deal Summary
Date	August 13, 2014
Target	Workhorse Software Co.
Sector	Software
Buyer(s)	SQAD
Deal Type	Add-on Acquisition
Advisor(s)	Metronome Partners (Financial) Reed Smith (Legal)

Target Company

Workhorse Software Co.

Evanston, Illinois, United States

Workhorse Software is a developer of media planning and plan management tools utilized at top tier advertising and communications companies worldwide. The company’s flagship product, Mediatools™, offers a family of integrated components that provides a seamless media planning environment for advertiser and advertising agencies. Workhorse Software is based in Evanston, Illinois.

Explore More Deals

Browse All 215,130 Deals

FILTER BY

Buyer Type (PE or Strategic)
Deal Size ($10M to $10B+)
Sector (60 Sectors)
Deal Type
Geography
& More

Search Free

Buyer Overview 1

Buyer

SQAD

Tarrytown, New York, United States

Category	Company
Founded	1990
Sector	Internet Software and Services

DESCRIPTION

SQAD provides media planning management software, media cost databases, and television ratings analytics software to advertisers, agencies, media inventory owners and media research firms. SQAD was founded in 1990 and is based in Tarrytown, New York.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Software	1 of 1
Type: Add-on Acquisition	1 of 1
State: Illinois	1 of 1
Country: United States	1 of 1
Year: 2014	1 of 1

Explore Related M&A Activity

Software M&A - Add-on Acquisition M&A Deals - Illinois M&A - United States M&A - 2014 M&A