M&A Deal Summary

Sprinklr Acquires Nanigans - Social Advertising Business

On December 3, 2019, Sprinklr acquired internet software and services company Nanigans - Social Advertising Business from Nanigans

Acquisition Highlights
  • This is Sprinklr’s 7th transaction in the Internet Software and Services sector.
  • This is Sprinklr’s 9th transaction in the United States.
  • This is Sprinklr’s 1st transaction in Massachusetts.

M&A Deal Summary

Date 2019-12-03
Target Nanigans - Social Advertising Business
Sector Internet Software and Services
Buyer(s) Sprinklr
Sellers(s) Nanigans
Deal Type Divestiture

Target

Nanigans - Social Advertising Business

Boston, Massachusetts, United States
Nanigans, Inc.'s Social Advertising Business provides data management, predictive analytics, optimization, campaign management, and granular real-time reporting across today’s most valuable advertising channels: Facebook, Instagram, and Twitter.

Search 214,238 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try Free

Buyer(S) 1

Buyer

Sprinklr

New York, New York, United States

Category Company
Founded 2009
Sector Internet Software and Services
Employees3,589
Revenue 796M USD (2025)
DESCRIPTION

Sprinklr provides the technology that enables large brands to manage customer experiences at every social touchpoint across teams, departments, divisions and geographies. Unlike tools and platforms, Sprinklr is a fully integrated social relationship infrastructure, ensuring that the voice of the customer is heard throughout the enterprise. Sprinklr was founded in 2009 and is based in New York, New York.


DEAL STATS #
Overall 11 of 11
Sector: Internet Software and Services M&A 7 of 7
Type: Divestiture M&A Deals 3 of 3
State: Massachusetts M&A 1 of 1
Country: United States M&A 9 of 9
Year: 2019 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-11-17 Little Bird

Portland, Oregon, United States

Little Bird, Inc. (Little Bird Technologies) is a technology company that helps brands analyze connections across the social web to discover top influencers who can galvanize word-of-mouth marketing; build like-minded communities and create relevant content to increase engagement; and identify early-movers to accelerate the discovery of trends.

Buy -

Seller(S) 1

SELLER

Nanigans

Boston, Massachusetts, United States

Category Company
Founded 2010
Sector Software
DESCRIPTION

Nanigans, Inc. is a performance advertising software company supporting brands in the e-commerce and gaming space, including Wayfair, Zynga, and Quicken Loans. Nanigans, Inc. was founded in 2010 and is based in Boston, Massachusetts.


DEAL STATS #
Overall 1 of 1
Sector: Internet Software and Services M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: Massachusetts M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2019 M&A 1 of 1