M&A Deal Summary

Sprinklr Acquires Little Bird

On November 17, 2016, Sprinklr acquired information technology company Little Bird

Acquisition Highlights
  • This is Sprinklr’s 1st transaction in the Information Technology sector.
  • This is Sprinklr’s 8th transaction in the United States.
  • This is Sprinklr’s 2nd transaction in Oregon.

M&A Deal Summary
Date 2016-11-17
Target Little Bird
Sector Information Technology
Buyer(s) Sprinklr
Deal Type Add-on Acquisition

Target

Little Bird

Portland, Oregon, United States
Little Bird, Inc. (Little Bird Technologies) is a technology company that helps brands analyze connections across the social web to discover top influencers who can galvanize word-of-mouth marketing; build like-minded communities and create relevant content to increase engagement; and identify early-movers to accelerate the discovery of trends.

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Buyer(S) 1

Buyer

Sprinklr

New York, New York, United States
Category Company
Founded 2009
Sector Internet Software and Services
Employees3,869
Revenue 732M USD (2024)
DESCRIPTION

Sprinklr provides the technology that enables large brands to manage customer experiences at every social touchpoint across teams, departments, divisions and geographies. Unlike tools and platforms, Sprinklr is the only fully integrated social relationship infrastructure, ensuring that the voice of the customer is heard throughout the enterprise. Called “the most powerful technology in the market” by a leading analyst, Sprinklr is headquartered in New York City and serves more than 650 brands worldwide including Microsoft, Intel, Virgin America, IHG and 4 of the top 5 US banks. Sprinklr was founded in 2009 and is based in New York, New York.

DEAL STATS #
Overall 10 of 11
Sector (Information Technology) 1 of 1
Type (Add-on Acquisition) 8 of 8
State (Oregon) 2 of 2
Country (United States) 8 of 9
Year (2016) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-02-18 Postano

Portland, Oregon, United States

Postano is a social visualization platform, enables brands to find, curate, and analyze the best social fan content and publish it as stunning visualizations across web, mobile, and live screen displays for industries such as sports, retail, and events.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-12-03 Nanigans - Social Advertising Business

Boston, Massachusetts, United States

Nanigans, Inc.'s Social Advertising Business provides data management, predictive analytics, optimization, campaign management, and granular real-time reporting across today’s most valuable advertising channels: Facebook, Instagram, and Twitter.

Buy -
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