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M&A Deal Summary

Springbig Acquires Vice CRM

On March 17, 2025, Springbig acquired internet software and services company Vice CRM

Acquisition Highlights
  • This is Springbig’s 2nd transaction in the Internet Software and Services sector.
  • This is Springbig’s 1st transaction in the United States.
  • This is Springbig’s 1st transaction in Florida.

M&A Deal Summary
Date 2025-03-17
Target Vice CRM
Sector Internet Software and Services
Buyer(s) Springbig
Deal Type Add-on Acquisition

Target

Vice CRM

Boca Raton, Florida, United States
Vice CRM is an AI-enabled performance marketing platform designed to optimize ROI for consumer marketing campaigns in highly regulated industries. Vice CRM is based in Boca Raton, Florida.

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Buyer(S) 1

Buyer

Springbig

Boca Raton, Florida, United States
Category Company
Founded 2012
Sector Software
DESCRIPTION

Springbig is a provider of software platforms providing customer loyalty and marketing automation solutions to cannabis retailers and brands in the U.S. and Canada. springbig's platform connects consumers with retailers and brands, primarily through SMS marketing, as well as emails, customer feedback systems, and loyalty programs, to support retailers' and brands' customer engagement and retention. Springbig was founded in 2012 and is based in Boca Raton, Florida.

DEAL STATS #
Overall 2 of 2
Sector (Internet Software and Services) 2 of 2
Type (Add-on Acquisition) 2 of 2
State (Florida) 1 of 1
Country (United States) 1 of 1
Year (2025) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-02-02 BudTender

Toronto, Ontario, Canada

BudTender offers retailers an automated process to collect customer feedback and boost their online reputation. The platform allows retailers to automatically survey customers post-purchase, track and analyze feedback, and take action to deliver unbeatable experiences. BudTender was founded in 2017 and is based in Toronto, Ontario.

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