Investment Summary

Spring Mountain Capital and Ballast Point Ventures Invest In Keen Decision Systems

On April 9, 2019, growth capital firms Spring Mountain Capital and Ballast Point Ventures invested in digital media company Keen Decision Systems

Investment Highlights
  • This is Spring Mountain Capital’s 1st and Ballast Point Ventures’ 1st transaction in the Digital Media sector.
  • This is Spring Mountain Capital’s 19th and Ballast Point Ventures’ 35th transaction in the United States.
  • This is Spring Mountain Capital’s 1st and Ballast Point Ventures’ 3rd transaction in North Carolina.

Investment Summary

Date 2019-04-09
Target Keen Decision Systems
Sector Digital Media
Investor(s) Spring Mountain Capital
Ballast Point Ventures
Deal Type Venture

Target

Keen Decision Systems

Cary, North Carolina, United States
Keen Decision Systems is a software-as-a-service company whose unified marketing measurement and optimization platform help marketers make dynamic, data-driven decisions about the most effective marketing investments, by channel, investment level, and timing. Keen Decision Systems is based in Cary, North Carolina.

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Investor(S) 2

DESCRIPTION

Spring Mountain Capital is a growth capital firm focused on providing expansion capital to tech-enabled companies across North America. The Firm looks to invest in earlier stage companies ($2 to $20 million of revenue) with high growth rates, proven products/services, and a path to profitability. Spring Mountain generally looks to commit $5 to $15 million per transaction. Spring Mountain Capital was formed in 2001 and is based in New York City.


DEAL STATS #
Overall 20 of 29
Sector (Digital Media) 1 of 1
Type (Venture) 10 of 18
State (North Carolina) 1 of 1
Country (United States) 19 of 27
Year (2019) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-01-16 Activate Healthcare

Indianapolis, Indiana, United States

Activate Healthcare LLC is a provider of on-site healthcare services to the employees of medium-sized employers. Activate Healthcare was founded in 2009 and is based in Indianapolis, Indiana.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-09-28 Koneksa Health

New York, New York, United States

Koneksa Health is a patient-centric digital biomarker company for the pharmaceutical and biotechnology industries that develops end-to-end solutions for remotely collected clinical data. Koneksa supports agile decision-making in drug development and market strategy. Koneksa Health is based in New York, New York.

Buy -
Investor

Ballast Point Ventures

Tampa, Florida, United States

Investor Investor Investor Investor Investor


Category Growth Capital Firm
Founded 2001
PE ASSETS 550M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Ballast Point Ventures is a private investment firm that targets growth businesses located in the South US. Ballast Point looks to commit $1 to $5 million of equity capital per transaction and looks for businesses in markets with annual revenues of at least $100 million. Sectors of interest include healthcare, information technology (IT), financial services, communications, business services, and consumer products/services. Ballast Point Ventures was formed in 2001 and is based in St. Petersburg, Florida.


DEAL STATS #
Overall 35 of 44
Sector (Digital Media) 1 of 1
Type (Venture) 11 of 18
State (North Carolina) 3 of 3
Country (United States) 35 of 44
Year (2019) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-02-21 MolecularMD

Portland, Oregon, United States

MolecularMD company specializing in clinical development and commercialization of state-of-the-art assays to measure patient response and resistance to targeted cancer therapies. The company serves pharmaceutical and biotech drug developers. MolecularMD was founded in 2005 and is based in Portland, Oregon.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-07-10 HotSchedules

Austin, Texas, United States

HotSchedules provides state-of-the-art technology, services and user experiences for the restaurant, retail and hospitality verticals. Over 30,000 customers across 170,000+ locations globally – from large international chains to independent and emerging concepts – rely on HotSchedules’ software and solutions to help them control costs, maintain compliance, improve visibility, increase profitability and drive operational consistency. HotSchedules was founded in 1999 and is based in Austin, Texas.

Sell -