Venture • Information Technology

Spring Lake Equity Partners and Vista Equity Partners Invest In BlueConic

On January 6, 2020, venture capital firm Spring Lake Equity Partners and private equity firm Vista Equity Partners invested in information technology company BlueConic

Investment Context
  • This is Spring Lake Equity Partners’ 7th and Vista Equity Partners’ 17th transaction in the Information Technology sector.
  • This is Spring Lake Equity Partners’ 25th and Vista Equity Partners’ 105th transaction in the United States.
  • This is Spring Lake Equity Partners’ 5th and Vista Equity Partners’ 10th transaction in Massachusetts.

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Investment Summary

Date January 6, 2020
Target BlueConic
Sector Information Technology
Investor(s) Spring Lake Equity Partners
Vista Equity Partners
Deal Type Venture

Target Company

BlueConic

Boston, Massachusetts, United States
BlueConic is a pure-play customer data platform that liberates companies’ first-party data from disparate systems and makes it accessible wherever and whenever it is required to transform customer relationships and drive business growth. BlueConic was founded in 2010 and is based in Boston, Massachusetts.
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Investors Overview 2

DESCRIPTION

Spring Lake Equity Partners is a private venture capital firm focused on later-stage technology company investments. The Firm looks to invest $7 to $15 million in growth-oriented companies with up to $100 million in revenue. Specific areas of interest include software, digital media, mobile, data center infrastructure, healthcare IT, and business/financial services. Spring Lake Equity was formed in 2013 after spinning-off from Tudor Investment Corporation. The Firm is based in Boston, Massachusetts.


Deal Context for Investor #
Overall 26 of 26
Sector: Information Technology 7 of 7
Type: Venture 20 of 20
State: Massachusetts 5 of 5
Country: United States 25 of 25
Year: 2020 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-09-09 Vantrix

Montreal, Quebec, Canada

Vantrix Corp. provides media processing software that enables video service providers to meet growing demands for video on multiple screens at competitive prices. Vantrix's Media Platform combines ultra-high-density performance with virtualized architecture, allowing media companies the cost savings and flexibility they need to thrive despite the rapidly evolving video industry. Vantrix was established in 2004 and is based in Montreal, Quebec.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-02-01 VIX

Coral Gables, Florida, United States

VIX, Inc. is an independent digital media company, that creates content that sparks curiosity and adds value to millions of people every day. Our content lives at VIX.com and across a variety of social platforms such as Facebook, Instagram, and YouTube. VIX was formed in 1999 and is based in Coral Gables, Florida.

Sell -
Investor

Vista Equity Partners

Austin, Texas, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2000
PE ASSETS 100.0B USD
Size Mega
Type Sector Focused
DESCRIPTION
Entrance to Frost Bank Tower, Vista Equity's main office in Austin, Texas.
Entrance to Frost Bank Tower, Vista Equity's main office in Austin, Texas.

Vista Equity Partners is a mega-sized asset management firm focused on private equity, public equity, credit, and other strategies. The Firm's private equity group looks to invest in and acquire software and technology enabled services companies. Specific areas of interest include software, software-as-a-service (SaaS), technology-enabled business services, and technology-enabled information services. Vista can commit up to $700 million per transaction and will consider a variety transaction situations, including management/leveraged buyouts, growth or acquisition financings, recapitalizations or restructurings, spinouts, and take privates. Vista Equity Partners was formed in 2000 and is based in Austin, Texas.


Deal Context for Investor #
Overall 114 of 158
Sector: Information Technology 17 of 21
Type: Venture 7 of 7
State: Massachusetts 10 of 17
Country: United States 105 of 144
Year: 2020 1 of 8
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-12-17 OfficeSpace

Wilmington, Delaware, United States

OfficeSpace is a saas-based platform for managing the workplace that gives forward-thinking companies the tools they need to engage employees, manage moves, maximize space, and keep real-estate costs low. OfficeSpace was founded in 2004 and is based in Wilmington, Delaware.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-01-23 Regulatory DataCorp.

King of Prussia, Pennsylvania, United States

Regulatory DataCorp is a diligence technology company involved in providing Anti-Money Laundering, Know Your Customer, Anti-Bribery & Corruption solutions. RDC integrates the industry’s largest financial crime diligence database into an agile SaaS technology platform that minimizes the number of false positives, provides accurate alerts, and protects its clients from regulatory risks.

Sell $700M