M&A Deal Summary

Spredfast Acquires Shoutlet

On August 19, 2015, Spredfast acquired internet software and services company Shoutlet from FTV Capital

Acquisition Highlights
  • This is Spredfast’s 2nd transaction in the Internet Software and Services sector.
  • This is Spredfast’s 2nd transaction in the United States.
  • This is Spredfast’s 1st transaction in Wisconsin.

M&A Deal Summary

Date 2015-08-19
Target Shoutlet
Sector Internet Software and Services
Buyer(s) Spredfast
Sellers(s) FTV Capital
Deal Type Add-on Acquisition

Target

Shoutlet

Madison, Wisconsin, United States
Shoutlet, Inc. is a cloud-based social marketing platform that empowers brands to build meaningful customer relationships that drive real value.

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Buyer(S) 1

Buyer

Spredfast

Austin, Texas, United States

Category Company
Founded 2008
Sector Software
DESCRIPTION

Spredfast is transforming the way companies connect with consumers. Spredfast's smart social software enables companies to build lasting relationships with today's digitally connected consumer. Brand and media companies use the Spredfast Social Software Platform to manage, integrate, and amplify social content across any digital touch point in real time. With global reach, Spredfast customers manage over one billion social connections across 84 countries. More than 650 customers have partnered with Spredfast to create first-class social experiences. Spredfast is the secret weapon of all five major broadcast networks and over fifty percent of Interbrand's 2017 World's Best Brands, all of whom are fueling business impact through social.


DEAL STATS #
Overall 2 of 2
Sector: Internet Software and Services M&A 2 of 2
Type: Add-on Acquisition M&A Deals 2 of 2
State: Wisconsin M&A 1 of 1
Country: United States M&A 2 of 2
Year: 2015 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-04-02 Mass Relevance

Austin, Texas, United States

Mass Relevance enables entertainment, media, retail, and manufacturing brands to drive real-time engagement through social curation and integration.

Buy -

Seller(S) 1

SELLER

FTV Capital

San Francisco, California, United States

Investor Investor Investor Investor Investor


Category Growth Capital Firm
Founded 1998
PE ASSETS 6.2B USD
Size Large
Type Sector Agnostic
DESCRIPTION

FTV Capital is a multi-stage private equity firm focused on providing capital to high-growth companies. FTV generally seeks to invest in software, business services, and financial services companies which enable financial institutions to expand and to operate more efficiently. Investment proceeds are typically used to fund rapid organic growth, provide shareholder liquidity, pursue add-on acquisitions, or acquire divestitures. FTV prefers to act as the lead or control investor and targets equity commitments of $10 to $85 million per transaction. FTV Capital was established in 1998 and was formerly known as FTVentures. FTV Capital is based in San Francisco with an additional office in New York City.


DEAL STATS #
Overall 32 of 62
Sector: Internet Software and Services M&A 5 of 12
Type: Add-on Acquisition M&A Deals 22 of 38
State: Wisconsin M&A 2 of 2
Country: United States M&A 30 of 55
Year: 2015 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-05-20 WePay

Palo Alto, California, United States

WePay, Inc. is a provider of payments as a service for online platforms and marketplaces.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-09-02 Welcome

New York, New York, United States

Welcome is a marketing orchestration platform marketing management software that was purpose-built for the complexities of modern marketing, helping the world's best teams work better, together, and transform how they manage the end-to-end marketing lifecycle. Welcome was founded in 2008 and is based in New York City.

Buy -