M&A Deal Summary

Spotler Group Acquires OBI4wan

On April 19, 2022, Spotler Group acquired marketing company OBI4wan from Main Capital Partners

Acquisition Highlights
  • This is Spotler Group’s 2nd transaction in the Marketing sector.
  • This is Spotler Group’s 1st transaction in the Netherlands.

M&A Deal Summary
Date 2022-04-19
Target OBI4wan
Sector Marketing
Buyer(s) Spotler Group
Sellers(s) Main Capital Partners
Deal Type Add-on Acquisition

Target

OBI4wan

Zaandam, Netherlands
OBI4wan enables marketers and customer service professionals to provide a consistent, responsive customer experience across multiple channels, including chatbots, messaging apps, and social media. OBI4wan was founded in 2011 and is based in Zaandam, Netherlands.

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Buyer(S) 1

Buyer

Spotler Group

Rotterdam, Netherlands
Category Company
Founded 2016
Sector Marketing
DESCRIPTION

Spotler Group gives ambitious marketers and customer service professionals the right tools to engage with customers, improve customer experience and grow their business. Spotler Group was founded in 2016 and is based in Rotterdam, Netherlands.

DEAL STATS #
Overall 2 of 2
Sector (Marketing) 2 of 2
Type (Add-on Acquisition) 2 of 2
Country (Netherlands) 1 of 1
Year (2022) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-11-21 Pure360

Brighton, United Kingdom

Pure360 is a progressive email marketing company involved in providing direct digital marketing, improving customer ROI via email and SMS marketing campaigns to customers such as innocent drinks, Seatwave, The FT Group, Rightmove, Zoopla and LA Fitness. Pure360 was established in 2001 and is based in Brighton, United Kingdom.

Buy -

Seller(S) 1

SELLER

Main Capital Partners

The Hague, Netherlands

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2003
PE ASSETS 6.0B EUR
Size Mega
Type Sector Focused
DESCRIPTION

Main Capital Partners is a private equity firm focused on investing in and acquiring enterprise software companies in the Benelux, DACH, Nordics, and the US. Within software, the Firm looks for businesses with scalable business models, recurring revenues, and IP ownership. Main Capital will consider later stage growth capital financings, as well as small to medium-sized buyouts. The Firm's target revenue range is €3 to €100 million. Main Capital Partners was formed in 2003 and is based in The Hague, the Netherlands.

DEAL STATS #
Overall 18 of 27
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 13 of 17
Country (Netherlands) 16 of 19
Year (2022) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-02-15 ReadID

Enschede, Netherlands

InnoValor develops the ReadID software that allows users to verify identity documents such as passport, ID cards, and driving licenses by means of NFC on the smartphone. ReadID is originally a software product from research and consultancy firm InnoValor. InnoValor works closely together with leading providers of biometric technology (face recognition) from an orchestration role, in order to provide customers with an end-to-end solution. ReadID has proven to work with over 2,600 smartphone models. InnoValor was formed in 2013 and is based in Enschede, Netherlands.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-04-20 VideoVisit

Vantaa, Finland

VideoVisit is a Finnish digital health company offering solutions for virtual care and online consultations used by over 200 municipalities in Finland. VideoVisit was formed in 2010 and is based in Vantaa, Finland.

Buy -
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