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M&A Deal Summary

Sportradar Acquires IMG Arena

On November 3, 2025, Sportradar acquired digital media company IMG Arena from OB Global Holdings

Acquisition Highlights
  • This is Sportradar’s 1st transaction in the Digital Media sector.
  • This is Sportradar’s 2nd transaction in the United States.
  • This is Sportradar’s 1st transaction in New York.

M&A Deal Summary
Date 2025-11-03
Target IMG Arena
Sector Digital Media
Buyer(s) Sportradar
Sellers(s) OB Global Holdings
Deal Type Divestiture

Target

IMG Arena

New York, New York, United States
IMG ARENA delivers live streaming and data feeds for more than 65,000 events across a wide range of sports annually, as well as for on-demand virtual sports products and front-end solutions including the UFC Event Centre. IMG Arena is based in New York, New York.

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Buyer(S) 1

Buyer

Sportradar

St. Gallen, Switzerland
Category Company
Founded 2001
Sector Information Services
Employees4,582
Revenue 1.1B USD (2024)
DESCRIPTION

Sportradar is a partner for the sports betting and media industry. Sportradar provides sports data services to the bookmaking world with its brand Betradar and to the international media with its brand Scoreradar. Sportradar was founded in 2001 and is based in St. Gallen, Switzerland.

DEAL STATS #
Overall 6 of 6
Sector: Digital Media M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: New York M&A 1 of 1
Country: United States M&A 2 of 2
Year: 2025 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-04-11 Vaix

London, United Kingdom

Vaix develops Artificial Intelligence (AI) solutions specifically designed for the iGaming industry. Vaix’s innovative AI technology allows betting and gaming operators to gain a personalized view of their customers, which enables them to provide a more targeted, player-friendly experience. Vaix was founded in 2016 and is based in London, United Kingdom.

Buy -

Seller(S) 1

SELLER

OB Global Holdings

Beverly Hills, California, United States
Category Company
Sector Gaming
DESCRIPTION

OB Global Holdings provides services to the sports betting and gaming industry. OB Global Holdings is based in Beverly Hills, California.

DEAL STATS #
Overall 1 of 1
Sector: Digital Media M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: New York M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2025 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-11-11 OpenBet

London, United Kingdom

OpenBet is a software provider to the sports betting and gaming industry. OpenBet's main products include an online operating platform, a sportsbook, and a module for the provision of casinos and other games. OpenBet was founded in 1996 and is based in London, United Kingdom.

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Mergr

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