M&A Deal Summary

Sportech Acquires Football Pools

On November 7, 2007, Sportech acquired leisure company Football Pools for 51M GBP

Acquisition Highlights
  • This is Sportech’s 1st transaction in the Leisure sector.
  • This is Sportech’s 0th largest (disclosed) transaction.
  • This is Sportech’s 1st transaction in the United Kingdom.
Investment Fate
  • Football Pools was divested to a consortium of buyers in 2017 for 83M GBP.

M&A Deal Summary
Date 2007-11-07
Target Football Pools
Sector Leisure
Buyer(s) Sportech
Deal Type Add-on Acquisition
Deal Value 51M GBP

Target

Football Pools

Liverpool, United Kingdom
Football Pools is a UK-based operator of offline and online gaming, themed around predicting football match outcomes. The Company has a long heritage dating back to 1923 when the first coupons were distributed to fans outside Manchester United's Old Trafford ground. The current business was formed by the combination of Littlewoods Football Pools, Zetters Pools and Vernons Pools, re-branded under "The Football Pools" banner in 2008. The Company is headquartered in Liverpool.

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Buyer(S) 1

Buyer

Sportech

Edinburgh, United Kingdom
Category Company
Founded 1979
Sector Leisure
Employees162
Revenue 26M GBP (2022)
DESCRIPTION

Sportech is a sports entertainment company and one of the pool betting organizations, focusing on highly regulated markets worldwide. Sportech was founded in 1979 and is based in Edinburgh, the United Kingdom.

DEAL STATS #
Overall 1 of 4
Sector (Leisure) 1 of 2
Type (Add-on Acquisition) 1 of 4
Country (United Kingdom) 1 of 3
Year (2007) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2006-06-02 Sportech - Bet Direct Business

United Kingdom

Sportech - Bet Direct Business is one of the largest independent telephone and internet betting businesses in the UK. Bet Direct offers telephone, internet, interactive television and mobile telephone sports betting as well as internet casino, poker and fixed odds games. It has approximately 440,000 registered customers, of whom 82,000 were active in sportsbook and 11,000 in casino and poker in 2005.

Sell £13M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2008-11-06 4thegame.com

United Kingdom

4thegame.com is the oldest and one of the most respected football community websites.

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