M&A Deal Summary

Spirit Communications Acquires Phone Name Marketing Australia Pty.

On December 8, 2016, Spirit Communications acquired marketing company Phone Name Marketing Australia Pty. for 4M AUD

Acquisition Highlights
  • This is Spirit Communications’ 1st transaction in the Marketing sector.
  • This is Spirit Communications’ largest (disclosed) transaction.
  • This is Spirit Communications’ 1st transaction in Australia.

M&A Deal Summary
Date 2016-12-08
Target Phone Name Marketing Australia Pty.
Sector Marketing
Buyer(s) Spirit Communications
Deal Type Add-on Acquisition
Deal Value 4M AUD

Target

Phone Name Marketing Australia Pty.

St Leonards, Australia
Phone Name Marketing Australia Pty. Ltd. is a provider of marketing services. Phone Names owns and sells inbound 13, 1300 and 1800 smart numbers and owns 2200 phone names.

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Buyer(S) 1

Buyer

Spirit Communications

Columbia, South Carolina, United States
Category Company
Founded 1985
Sector Communications
DESCRIPTION

Spirit Communications, Inc. is a pure-play provider of fiber based data and broadband services to enterprises, governments, and wireless carriers in the Carolinas and Georgia. The company’s network is comprised of over 9,000 miles of fiber and serves thousands of customers across 17 metro markets. Spirit’s fiber is directly connected to over 2,400 buildings as well as over 2,500 cell sites.

DEAL STATS #
Overall 3 of 3
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 2 of 2
Country (Australia) 1 of 1
Year (2016) 1 of 1
Size (of disclosed) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-02-23 SCANA Communications

Columbia,, South Carolina, United States

SCANA Communications owns, develops and operates long haul and metro fiber optics networks in South Carolina and North Carolina. SCI provides data transport services, bandwidth, tower site construction, management and rental services for wireless carriers, enterprise, government and communications service providers.

Buy $150M
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