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  6. SPINS Acquires Datasembly

M&A Deal Summary

SPINS Acquires Datasembly

On June 24, 2025, SPINS acquired information technology company Datasembly

Acquisition Highlights
  • This is SPINS’s 2nd transaction in the Information Technology sector.
  • This is SPINS’s 5th transaction in the United States.
  • This is SPINS’s 1st transaction in Virginia.

M&A Deal Summary
Date 2025-06-24
Target Datasembly
Sector Information Technology
Buyer(s) SPINS
Deal Type Add-on Acquisition

Target

Datasembly

Tysons, Virginia, United States
Datasembly empowers brands and retailers to make data-driven decisions about pricing, promotion and assortment in real-time. Datasembly collects hyper-local, real-time data from over 150,000 stores representing 200 of the largest retailers across North America. Datasembly is headquartered in Tysons, Virginia.

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Buyer(S) 1

Buyer

SPINS

Chicago, Illinois, United States
Category Company
Founded 1995
Sector Information Technology
DESCRIPTION

SPINS is a provider of omnichannel and retailer-specific product measurement, mission-critical performance data, and unique insights into consumer trends and digital activation. SPINS was founded in 1995 and is based in Chicago, Illinois.

DEAL STATS #
Overall 5 of 5
Sector: Information Technology M&A 2 of 2
Type: Add-on Acquisition M&A Deals 4 of 4
State: Virginia M&A 1 of 1
Country: United States M&A 5 of 5
Year: 2025 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2025-05-20 Lucky Labs

Chicago, Illinois, United States

Lucky Labs is a digital technology company renowned for its innovative product locator platform that enhances brand and marketing strategies by connecting values-driven consumers with beauty and wellness brands, both online and in-store. Lucky Labs is based in Chicago, Illinois.

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