M&A Deal Summary

Spin Master Acquires Toca Boca AB

On April 21, 2016, Spin Master acquired digital media company Toca Boca AB from Bonnier AB

Acquisition Highlights
  • This is Spin Master’s 2nd transaction in the Digital Media sector.
  • This is Spin Master’s 1st transaction in Sweden.

M&A Deal Summary

Date 2016-04-21
Target Toca Boca AB
Sector Digital Media
Buyer(s) Spin Master
Sellers(s) Bonnier AB
Deal Type Divestiture

Target

Toca Boca AB

Stockholm, Sweden
Toca Boca AB is a play studio that makes digital toys for kids aged 3-9. Toca Boca game development studio that designs, develops and builds digital applications for smartphones and tablets.

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Buyer(S) 1

Buyer

Spin Master

Toronto, Ontario, Canada

Category Company
Founded 1994
Sector Consumer Products
Employees2,500
Revenue 2.3B USD (2024)
DESCRIPTION

Spin Master is a children's entertainment company that creates, designs, manufactures and markets a diversified portfolio of innovative toys, games, products and entertainment properties. Spin Master was incorporated in 1994 and is based in Toronto, Ontario.


DEAL STATS #
Overall 7 of 17
Sector: Digital Media M&A 2 of 3
Type: Divestiture M&A Deals 4 of 6
Country: Sweden M&A 1 of 2
Year: 2016 M&A 4 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-04-21 Sago Sago Toys

Toronto, Ontario, Canada

Sago Mini is a developer of mobile apps for children. Sago Mini create software that builds on children's natural sense of curiosity, experimentation and self-expression.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-08-02 Swimways

Virginia Beach, Virginia, United States

Swimways Corp. is a manufacturer and marketer of leisure and recreational water products for children and adults.

Buy -

Seller(S) 1

SELLER

Bonnier AB

Stockholm,, Sweden

Category Company
Founded 1804
Sector Media
Employees9,226
DESCRIPTION

Bonnier is a media group working in TV, daily newspapers, business and trade press, magazines, film, books, radio and digital media


DEAL STATS #
Overall 2 of 3
Sector: Digital Media M&A 2 of 2
Type: Divestiture M&A Deals 2 of 3
Country: Sweden M&A 1 of 2
Year: 2016 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-04-21 Sago Sago Toys

Toronto, Ontario, Canada

Sago Mini is a developer of mobile apps for children. Sago Mini create software that builds on children's natural sense of curiosity, experimentation and self-expression.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-07-20 Bonnier Broadcasting AB

Stockholm, Sweden

Bonnier Broadcasting ABis one of the Nordic region's biggest television companies and is leading the development of video content and digitalization of the television industry. In Sweden, brands like TV4 and C More deliver high quality content on all platforms. Our objective is for all content to be available through all channels of distribution (terrestrial, cable, satellite, ip-tv, mobile and Internet) and on all platforms. TV4 and C More always wants to be available to viewers wherever they are.

Sell kr9.2B