Investment Summary

Spectrum Equity Invests In Customer.io

On March 1, 2022, private equity firm Spectrum Equity invested in internet software and services company Customer.io

Investment Highlights
  • This is Spectrum Equity’s 36th transaction in the Internet Software and Services sector.
  • This is Spectrum Equity’s 87th transaction in the United States.
  • This is Spectrum Equity’s 1st transaction in Oregon.

Investment Summary
Date 2022-03-01
Target Customer.io
Sector Internet Software and Services
Investor(s) Spectrum Equity
Deal Type Growth Capital

Target

Customer.io

Beaverton, Oregon, United States
Customer.io provides a marketing automation tool for sending relevant messages based on behavior across web and mobile products. The company uses real-time data to help clients deliver the right message, exactly when it’s needed like sending an event reminder over SMS or the perfect onboarding email. Its robust platform enables clients to: automate product messaging, with the ability to build, test, and send messages from one platform. Create and manage newsletters, transactional messages, and behavioral messages. Customer.io was formed in 2012 and is based in Beaverton, Oregon.

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Investor(S) 1

Investor

Spectrum Equity

Boston, Massachusetts, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1994
PE ASSETS 8.2B USD
Size Mega
Type Sector Focused
DESCRIPTION

Spectrum Equity Management L.P. is a private equity investor focused on service businesses. Spectrum specifically targets established businesses in the media, communications, IT, information, and business services industries. The Firm looks to commit $25 to $150 million of equity capital per transaction and focuses on opportunities throughout North America and Western Europe. Prospective transaction situations include leveraged buyouts, recapitalizations, acquisition financings, and secondary purchases. Spectrum Equity Investors was formed in 1994 and has offices in Boston, Massachusetts and Menlo Park, California.

DEAL STATS #
Overall 98 of 102
Sector (Internet Software and Services) 36 of 37
Type (Growth Capital) 49 of 52
State (Oregon) 1 of 1
Country (United States) 87 of 89
Year (2022) 3 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
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RapidRatings is a risk management analytics provider used to understand the financial health of third parties, including suppliers, customers, underwriting counterparties, borrowers, and investors. RapidRatings was founded in 2001 and is based in New York City.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-06-03 WIN Reality

Austin, Texas, United States

WIN Reality is a virtual reality-based training tool designed to offer athlete evaluation and development. The company’s software solution allows baseball and softball players to step into a virtual ballpark and take game speed pitches that move as they would in a live environment. WIN Reality was founded in 2018 and is based in Austin, Texas.

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Mergr

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