M&A Deal Summary

Spectrio Acquires Vital Media

On January 20, 2016, Spectrio acquired digital media company Vital Media

Acquisition Highlights
  • This is Spectrio’s 1st transaction in the Digital Media sector.
  • This is Spectrio’s 7th transaction in the United States.
  • This is Spectrio’s 2nd transaction in North Carolina.

M&A Deal Summary
Date 2016-01-20
Target Vital Media
Sector Digital Media
Buyer(s) Spectrio
Deal Type Add-on Acquisition

Target

Vital Media

Charlotte, North Carolina, United States
Vital Media provides on-hold marketing messaging and digital signage services for the automotive market.

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Buyer(S) 1

Buyer

Spectrio

Tampa, Florida, United States
Category Company
Founded 1986
Sector Marketing
DESCRIPTION

Spectrio is a provider of technology-enabled, customer engagement, and content management solutions, including digital signage, interactive kiosks, on-hold marketing, on-premise messaging & music, and Wi-Fi marketing. Spectrio's subscription-based model is underpinned by a large, proprietary content library including 10,000+ templates and 100,000+ pieces of customized, vertical-specific content delivered through a proprietary, cloud-based content management software platform that enables scalable, efficient deployment of brand-compliant content for its large, diverse, and location-based clients. Spectrio was founded in 1986 and is based in Tampa, Florida.

DEAL STATS #
Overall 7 of 18
Sector (Digital Media) 1 of 4
Type (Add-on Acquisition) 6 of 17
State (North Carolina) 2 of 2
Country (United States) 7 of 16
Year (2016) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-04-15 Message On Hold Plus

Greensboro, North Carolina, United States

MOHPlus is a provider of on-hold marketing messaging and related services.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-01-21 TMS Audio Productions

Jefferson City, Missouri, United States

TMS Audio Productions is a provider of on-hold music and messaging services for customers who are mostly in the healthcare and financial sectors.

Buy -
Mergr

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