M&A Deal Summary

Spectrio Acquires Sound Marketing Concepts

On March 2, 2015, Spectrio acquired marketing company Sound Marketing Concepts

Acquisition Highlights
  • This is Spectrio’s 3rd transaction in the Marketing sector.
  • This is Spectrio’s 5th transaction in the United States.
  • This is Spectrio’s 1st transaction in Connecticut.

M&A Deal Summary
Date 2015-03-02
Target Sound Marketing Concepts
Sector Marketing
Buyer(s) Spectrio
Deal Type Add-on Acquisition

Target

Sound Marketing Concepts

Rocky Hill, Connecticut, United States
Sound Marketing Concepts provides on-hold marketing messaging and related services, with a focus on the health care market.

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Buyer(S) 1

Buyer

Spectrio

Tampa, Florida, United States
Category Company
Founded 1986
Sector Marketing
DESCRIPTION

Spectrio is a provider of technology-enabled, customer engagement, and content management solutions, including digital signage, interactive kiosks, on-hold marketing, on-premise messaging & music, and Wi-Fi marketing. Spectrio's subscription-based model is underpinned by a large, proprietary content library including 10,000+ templates and 100,000+ pieces of customized, vertical-specific content delivered through a proprietary, cloud-based content management software platform that enables scalable, efficient deployment of brand-compliant content for its large, diverse, and location-based clients. Spectrio was founded in 1986 and is based in Tampa, Florida.

DEAL STATS #
Overall 5 of 18
Sector (Marketing) 3 of 5
Type (Add-on Acquisition) 4 of 17
State (Connecticut) 1 of 1
Country (United States) 5 of 16
Year (2015) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-12-11 Vericom

Roswell, Georgia, United States

Vericom's ChannelCare digital signage and SoundCare on-hold messaging enable hospitals, health systems, and physician practices to drive service line revenue, improve safety, elevate branding, and increase patient satisfaction.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-04-15 Message On Hold Plus

Greensboro, North Carolina, United States

MOHPlus is a provider of on-hold marketing messaging and related services.

Buy -
Mergr

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