M&A Deal Summary

Specialists Marketing Services Acquires Invisible Media

On May 19, 2015, Specialists Marketing Services acquired software company Invisible Media

Acquisition Highlights
  • This is Specialists Marketing Services’ 1st transaction in the Software sector.
  • This is Specialists Marketing Services’ 2nd transaction in the United States.
  • This is Specialists Marketing Services’ 1st transaction in New Jersey.

M&A Deal Summary

Date 2015-05-19
Target Invisible Media
Sector Software
Buyer(s) Specialists Marketing Services
Deal Type Add-on Acquisition

Target

Invisible Media

Morristown, New Jersey, United States
Invisible Media is a next generation real-time data, predictive decisioning and marketing automation platform for a mobile-only world.

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Buyer(S) 1

Buyer

Specialists Marketing Services

Hasbrouck Heights, New Jersey, United States

Category Company
Founded 1987
Sector Marketing
DESCRIPTION

Specialists Marketing Services is a full service direct marketing firm, specializing in data compilation, interactive (e-mail, text, web-based), list management, list brokerage, computer services, insert media, lead generation, and marketing solutions. Specialists Marketing Services was founded in 1987 and is based in Hasbrouck Heights, New Jersey.


DEAL STATS #
Overall 2 of 2
Sector: Software M&A 1 of 1
Type: Add-on Acquisition M&A Deals 2 of 2
State: New Jersey M&A 1 of 1
Country: United States M&A 2 of 2
Year: 2015 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-12-21 Take 5 Solutions

Boca Raton, Florida, United States

Take 5 is a compiler of targeted direct mail and email marketing data with robust demographic and consumer lifestyle preference information. Take 5’s marketing data is used to improve the consumer acquisition and retention efforts of brand name direct marketers.

Buy -