M&A Deal Summary

Spearhead Integrated Marketing Communication Acquires Smaato

On June 8, 2016, Spearhead Integrated Marketing Communication acquired marketing company Smaato for 148M USD

Acquisition Highlights
  • This is Spearhead Integrated Marketing Communication’s 1st transaction in the Marketing sector.
  • This is Spearhead Integrated Marketing Communication’s largest (disclosed) transaction.
  • This is Spearhead Integrated Marketing Communication’s 1st transaction in the United States.
  • This is Spearhead Integrated Marketing Communication’s 1st transaction in California.

M&A Deal Summary
Date 2016-06-08
Target Smaato
Sector Marketing
Buyer(s) Spearhead Integrated Marketing Communication
Deal Type Add-on Acquisition
Deal Value 148M USD

Target

Smaato

San Francisco, California, United States
Smaato, Inc. is a real-time advertising platform for mobile publishers and app developers.

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Buyer(S) 1

Buyer

Spearhead Integrated Marketing Communication

Beijing, China
Category Company
Founded 2003
Sector Marketing
Employees990
Revenue 1.0B CNY (2021)
DESCRIPTION

Spearhead Integrated Marketing Communication is a provider of integrated marketing plans and corporate image development services. Spearhead Integrated Marketing Communication was founded in 2003 and is based in Beijing, China.

DEAL STATS #
Overall 1 of 1
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (California) 1 of 1
Country (United States) 1 of 1
Year (2016) 1 of 1
Size (of disclosed) 1 of 1
Mergr

Product

Company

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