M&A Deal Summary

Sparks Marketing Group Acquires Big City Moms

On August 19, 2016, Sparks Marketing Group acquired marketing company Big City Moms

Acquisition Highlights
  • This is Sparks Marketing Group’s 1st transaction in the Marketing sector.
  • This is Sparks Marketing Group’s 2nd transaction in the United States.
  • This is Sparks Marketing Group’s 1st transaction in New York.

M&A Deal Summary

Date 2016-08-19
Target Big City Moms
Sector Marketing
Buyer(s) Sparks Marketing Group
Deal Type Add-on Acquisition

Target

Big City Moms

New York, New York, United States
Big City Moms is a producer of content and events for new and expecting parents, currently operating its signature, fast-growing Biggest Baby Show Ever! Conference series in five markets: Boston, Los Angeles, New York, Miami and Washington DC.

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Buyer(S) 1

Buyer

Sparks Marketing Group

Philadelphia, Pennsylvania, United States

Category Company
Founded 2006
Sector Marketing
DESCRIPTION

Sparks Marketing Group, Inc. operates as a brand experience agency.


DEAL STATS #
Overall 2 of 2
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 2 of 2
State: New York M&A 1 of 1
Country: United States M&A 2 of 2
Year: 2016 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
1998-04-02 Sparks Productions

California, United States

Sparks Productions Ltd. is a provider of media services.

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