M&A Deal Summary

Sovrn Holdings Acquires Proper Media

On July 14, 2021, Sovrn Holdings acquired media company Proper Media

Acquisition Highlights
  • This is Sovrn Holdings’ 1st transaction in the Media sector.
  • This is Sovrn Holdings’ 3rd transaction in the United States.
  • This is Sovrn Holdings’ 2nd transaction in California.

M&A Deal Summary
Date 2021-07-14
Target Proper Media
Sector Media
Buyer(s) Sovrn Holdings
Deal Type Add-on Acquisition

Target

Proper Media

San Diego, California, United States
Proper Media is an independent media company provides the support and solutions publishers and advertisers need to thrive on the web. Proper Media is based in San Diego, California.

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Buyer(S) 1

Buyer

Sovrn Holdings

Boulder, Colorado, United States
Category Company
Sector Information Technology
DESCRIPTION

Sovrn Holdings, Inc. is a provide of content creators tools to make money, access to distribution and scale to grow their audience, and a massive data commons for extraordinary insights.

DEAL STATS #
Overall 4 of 5
Sector (Media) 1 of 1
Type (Add-on Acquisition) 3 of 4
State (California) 2 of 2
Country (United States) 3 of 3
Year (2021) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-12-13 VigLink

Wilmington, Delaware, United States

VigLink, Inc. is processed monetizes content that drives commerce for over 300,000 sites and works with more than 40,000 merchants to drive sales. Each month, VigLink processes more than 10 billion page views and over five hundred million clicks. VigLink was founded in 2009 and is based in Wilmington, Delaware.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-07-29 Monetizer 101

Lugano, Switzerland

Monetizer 101 is a provider of price & merchant comparison shopping solutions for publishers that provides both price & merchant comparison shopping tools as well as in-depth reporting that helps publishers improve conversion rates and drive higher revenue. Monetizer 101 was founded in 2013 and is based in Lugano, Switzerland.

Buy -
Mergr

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