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  5. Sovrn Holdings Acquires Monetizer 101

M&A Deal Summary

Sovrn Holdings Acquires Monetizer 101

On July 29, 2021, Sovrn Holdings acquired marketing company Monetizer 101

Acquisition Highlights
  • This is Sovrn Holdings’ 1st transaction in the Marketing sector.
  • This is Sovrn Holdings’ 1st transaction in Switzerland.

M&A Deal Summary
Date 2021-07-29
Target Monetizer 101
Sector Marketing
Buyer(s) Sovrn Holdings
Deal Type Add-on Acquisition

Target

Monetizer 101

Lugano, Switzerland
Monetizer 101 is a provider of price & merchant comparison shopping solutions for publishers that provides both price & merchant comparison shopping tools as well as in-depth reporting that helps publishers improve conversion rates and drive higher revenue. Monetizer 101 was founded in 2013 and is based in Lugano, Switzerland.

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Buyer(S) 1

Buyer

Sovrn Holdings

Boulder, Colorado, United States
Category Company
Sector Information Technology
DESCRIPTION

Sovrn Holdings, Inc. is a provide of content creators tools to make money, access to distribution and scale to grow their audience, and a massive data commons for extraordinary insights.

DEAL STATS #
Overall 5 of 5
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 4 of 4
Country: Switzerland M&A 1 of 1
Year: 2021 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-07-14 Proper Media

San Diego, California, United States

Proper Media is an independent media company provides the support and solutions publishers and advertisers need to thrive on the web. Proper Media is based in San Diego, California.

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