Add-on Acquisition • Internet Software and Services

Sounder Acquires Podnods

On May 18, 2021, Sounder acquired internet software and services company Podnods

Acquisition Context

This is Sounder’s 1st transaction in the Internet Software and Services sector.
This is Sounder’s 1st transaction in the United States.
This is Sounder’s 1st transaction in New York.

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M&A Deal Summary
Date	May 18, 2021
Target	Podnods
Sector	Internet Software and Services
Buyer(s)	Sounder
Deal Type	Add-on Acquisition

Target Company

Podnods

Albany, New York, United States

Podnods is a podcasting discovery and analytics technology company. Podnods has leveraged its proprietary natural language processing (NLP) technology to process and index over 1.7 million of the world’s 2 million podcasts (and their episodes), generating an audio data graph of more than 3 billion data signals. Podnods is based in Albany, New York.

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Buyer Overview 1

Buyer

Sounder

Evergreen, Colorado, United States

Category	Company
Founded	2019
Sector	Internet Software and Services

DESCRIPTION

Sounder is audio management, distribution, monetization, and analytics platform built with and for creators. Sounder connects creators to the tools and services they need to grow both audiences and revenue. Sounder’s proprietary In-Stream Audio Search technology makes audio content more discoverable, making each episode more likely to be shared and heard. Sounder was founded in 2019 and is based in Evergreen, Colorado.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Internet Software and Services	1 of 1
Type: Add-on Acquisition	1 of 1
State: New York	1 of 1
Country: United States	1 of 1
Year: 2021	1 of 1

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