Add-on Acquisition • Food

Sonoma Brands Acquires Chef’s Cut Real Jerky

On July 9, 2020, Sonoma Brands acquired food company Chef’s Cut Real Jerky

Acquisition Context

This is Sonoma Brands’ 2nd transaction in the Food sector.
This is Sonoma Brands’ 2nd transaction in the United States.
This is Sonoma Brands’ 1st transaction in New York.

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M&A Deal Summary
Date	July 9, 2020
Target	Chef’s Cut Real Jerky
Sector	Food
Buyer(s)	Sonoma Brands
Deal Type	Add-on Acquisition

Target Company

Chef’s Cut Real Jerky

New York, New York, United States

Chef’s Cut was founded in 2009 with a mission to create the best tasting, highest quality real jerky on the market. The brand has built a roster of products including jerky, meat sticks, and biltong that are made with the finest real ingredients and premium cuts of steak. Under Sebastiani’s leadership, Chef’s Cut will continue to develop alongside KRAVE as part of a portfolio brands in the premium meat snacking space.

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Buyer Overview 1

Buyer

Sonoma Brands

Sonoma, California, United States

Category	Company
Sector	Consumer Products

DESCRIPTION

Sonoma Brands began as an incubator with plans to invest a minimum of $500,000 per investment in several small to mid-sized brands, building out management teams for collaborative action with the goal of driving growth, brand awareness, and the creation of strategic value for stakeholders. Sonoma Brands is based in Sonoma, California.

Deal Context for Buyer	#
Overall	2 of 2
Sector: Food	2 of 2
Type: Add-on Acquisition	1 of 1
State: New York	1 of 1
Country: United States	2 of 2
Year: 2020	2 of 2

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2020-05-04	Krave Pure Foods Austin, Texas, United States Krave is an emerging healthy snack food company that makes and markets a line of eight delicious, better-for-you jerky products using premium-quality cuts of all-natural beef, pork, and turkey. Krave was formed in 2009 and is based in Austin, Texas.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2020-05-04

Krave Pure Foods

Austin, Texas, United States

Krave is an emerging healthy snack food company that makes and markets a line of eight delicious, better-for-you jerky products using premium-quality cuts of all-natural beef, pork, and turkey. Krave was formed in 2009 and is based in Austin, Texas.

Buy

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