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  6. Sonobi Acquires Amply Media

M&A Deal Summary

Sonobi Acquires Amply Media

On October 25, 2021, Sonobi acquired marketing company Amply Media

Acquisition Highlights
  • This is Sonobi’s 1st transaction in the Marketing sector.
  • This is Sonobi’s 1st transaction in the United States.
  • This is Sonobi’s 1st transaction in Missouri.

M&A Deal Summary
Date 2021-10-25
Target Amply Media
Sector Marketing
Buyer(s) Sonobi
Deal Type Add-on Acquisition

Target

Amply Media

Kansas, Missouri, United States
Amply Media is a hyper-engaged push notification platform with a massive global reach and currently maintains an audience of over 110 million subscribers. Amply Media’s powerful content delivery tools enable us to reach our audience at absolutely any time, on any device, ensuring that our users stay up to date and fully engaged. Subscribers get their weather, news, and other alerts immediately before the information reaches most news outlets. Amply Media was founded in 2016 and is based in Kansas, Missouri.

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Buyer(S) 1

Buyer

Sonobi

Winter Park, Florida, United States
Category Company
Founded 2012
Sector Marketing
DESCRIPTION

Sonobi is an operator of a consumer-focused technology company that provides a fair and equitable media marketplace to connect advertisers directly with individuals. Sonobi’s people-based identifier (PBID) incorporates multiple identity approaches into a single ID that is cross-compatible and able to match first-party data from both publishers and brands, solving for identity across screens and environments. Sonobi was founded in 2012 and is based in Winter Park, Florida.

DEAL STATS #
Overall 1 of 1
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: Missouri M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2021 M&A 1 of 1
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