M&A Deal Summary

Sonic Automotive Acquires Motorcycles of Charlotte & Greensboro

On December 6, 2024, Sonic Automotive acquired automotive company Motorcycles of Charlotte & Greensboro from Performance Brokerage Services

Acquisition Highlights
  • This is Sonic Automotive’s 8th transaction in the Automotive sector.
  • This is Sonic Automotive’s 9th transaction in the United States.

M&A Deal Summary

Date 2024-12-06
Target Motorcycles of Charlotte & Greensboro
Sector Automotive
Buyer(s) Sonic Automotive
Sellers(s) Performance Brokerage Services
Deal Type Divestiture

Target

Motorcycles of Charlotte & Greensboro

United States
Motorcycles of Charlotte & Greensboro provides a wide-ranging collection of new and used bikes.

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Buyer(S) 1

Buyer

Sonic Automotive

Charlotte, North Carolina, United States

Category Company
Founded 1997
Sector Automotive
Employees10,500
Revenue 14.4B USD (2023)
DESCRIPTION
Sonic Automotive's corporate headquarters in Charlotte, North Carolina.
Sonic Automotive's corporate headquarters in Charlotte, North Carolina.

Sonic Automotive is an automotive dealer in the United States operating 173 franchises and 37 collision repair centers. Sonic was formed in 1997 and is based in Charlotte, North Carolina.


DEAL STATS #
Overall 9 of 9
Sector (Automotive) 8 of 8
Type (Divestiture) 3 of 3
Country (United States) 9 of 9
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-02-15 Black Hills Harley-Davidson

Rapid City, South Dakota, United States

Black Hills Harley-Davidson is a full-service Harley-Davidson dealership and hostes “The Rally at Exit 55” during the Annual Sturgis Motorcycle Rally, for approximately 500,000 Harley-Davidson enthusiasts each year. Black Hills Harley-Davidson is based in Rapid City, South Dakota.

Buy -

Seller(S) 1

SELLER

Performance Brokerage Services

Irvine, California, United States

Category Company
Sector Business Services
DESCRIPTION

Performance Brokerage Services is a dealership brokerage firm, specializing in buy-sell activity for automotive, RV, commercial truck, powersports, and equipment dealerships. Performance Brokerage Services is based in Irvine, California.


DEAL STATS #
Overall 1 of 1
Sector (Automotive) 1 of 1
Type (Divestiture) 1 of 1
Country (United States) 1 of 1
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-04-03 H&J Chevrolet

Kerman, California, United States

H&J Chevrolet provides new and used vehicles in Kerman, California.

Buy -