1. Home >
  2. M&A >
  3. Add-on Acquisition >
  4. Israel >
  5. Somoto Acquires Terser Tude

M&A Deal Summary

Somoto Acquires Terser Tude

On January 14, 2016, Somoto acquired marketing company Terser Tude for 4M USD

Acquisition Highlights
  • This is Somoto’s 1st transaction in the Marketing sector.
  • This is Somoto’s 2nd largest (disclosed) transaction.
  • This is Somoto’s 2nd transaction in Israel.

M&A Deal Summary
Date 2016-01-14
Target Terser Tude
Sector Marketing
Buyer(s) Somoto
Deal Type Add-on Acquisition
Deal Value 4M USD

Target

Terser Tude

Tel Aviv, Israel
Terser Tude Ltd. is a provider of online mobile and video advertising solutions. Terser offers advertisers and content owners monetization solutions for mobile and desktop-based solutions from video advertising directly with providers of advertising space on the Internet or through third-parties.

Search 214,238 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try Free

Buyer(S) 1

Buyer

Somoto

Tel Aviv, Israel
Category Company
Founded 2009
Sector Internet Software and Services
Revenue 30M ILS (2015)
DESCRIPTION

Somoto is a software developer and publisher of the day-to-day struggle for gaining distribution and revenues. Somoto marketing, distribution, development, and automatic intelligent installation (Smart Installer) applications from advertisers, various monetization solutions, and solutions for tracking and reporting for applications installation for the personal computer (PC) on Windows, Mac, and mobile devices (mobile) environments, using advanced technology developed by the company. Somoto was founded in 2009 and is based in Tel Aviv, Israel.

DEAL STATS #
Overall 2 of 2
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 2 of 2
Country: Israel M&A 2 of 2
Year: 2016 M&A 1 of 1
Size (of disclosed) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-07-27 Genieo Innovation

Herzlia Pituach, Israel

Genieo Innovation Ltd. is a desktop web application that retrieve and filter information to users.

Buy $34M
Mergr

Solution for

Product

Company

Legal