M&A Deal Summary

Somoto Acquires Genieo Innovation

On July 27, 2014, Somoto acquired internet software and services company Genieo Innovation for 34M USD

Acquisition Highlights
  • This is Somoto’s 1st transaction in the Internet Software and Services sector.
  • This is Somoto’s largest (disclosed) transaction.
  • This is Somoto’s 1st transaction in Israel.

M&A Deal Summary

Date 2014-07-27
Target Genieo Innovation
Sector Internet Software and Services
Buyer(s) Somoto
Deal Type Add-on Acquisition
Deal Value 34M USD

Target

Genieo Innovation

Herzlia Pituach, Israel
Genieo Innovation Ltd. is a desktop web application that retrieve and filter information to users.

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Buyer(S) 1

Buyer

Somoto

Tel Aviv, Israel

Category Company
Founded 2009
Sector Internet Software and Services
Revenue 30M ILS (2015)
DESCRIPTION

Somoto is a software developer and publisher of the day-to-day struggle for gaining distribution and revenues. Somoto marketing, distribution, development, and automatic intelligent installation (Smart Installer) applications from advertisers, various monetization solutions, and solutions for tracking and reporting for applications installation for the personal computer (PC) on Windows, Mac, and mobile devices (mobile) environments, using advanced technology developed by the company. Somoto was founded in 2009 and is based in Tel Aviv, Israel.


DEAL STATS #
Overall 1 of 2
Sector (Internet Software and Services) 1 of 1
Type (Add-on Acquisition) 1 of 2
Country (Israel) 1 of 2
Year (2014) 1 of 1
Size (of disclosed) 1 of 2
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-01-14 Terser Tude

Tel Aviv, Israel

Terser Tude Ltd. is a provider of online mobile and video advertising solutions. Terser offers advertisers and content owners monetization solutions for mobile and desktop-based solutions from video advertising directly with providers of advertising space on the Internet or through third-parties.

Buy $4M