M&A Deal Summary

Sojern Acquires VenueLytics

On July 11, 2023, Sojern acquired internet software and services company VenueLytics

Acquisition Highlights
  • This is Sojern’s 2nd transaction in the Internet Software and Services sector.
  • This is Sojern’s 1st transaction in the United States.
  • This is Sojern’s 1st transaction in California.

M&A Deal Summary

Date 2023-07-11
Target VenueLytics
Sector Internet Software and Services
Buyer(s) Sojern
Deal Type Add-on Acquisition

Target

VenueLytics

Milpitas, California, United States
VenueLytics is an integrated guest experience platform serving independent hotels, resorts, chains and casinos. VenueLytics is based in Milpitas, California.

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Buyer(S) 1

Buyer

Sojern

Omaha, Nebraska, United States

Category Company
Founded 2007
Sector Media
DESCRIPTION

Sojern is an organization that is partnering with the airline and advertising industries to enhance the travel experience by providing destination-specific information and offers via the online boarding pass that travelers obtain through the airline's internet check-in process. Sojern was founded in 2007 nad is based in Omaha, Nebraska.


DEAL STATS #
Overall 2 of 2
Sector: Internet Software and Services M&A 2 of 2
Type: Add-on Acquisition M&A Deals 2 of 2
State: California M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2023 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-11-16 Adphorus

Istanbul, Turkey

Adphorus is a travel marketing science company that provides travel brands around the globe with the tools and the know-how to scale their revenues through a scientific approach to travel advertising on Facebook and Instagram. Adphorus was founded in 2015 and is based in Istanbul, Turkey.

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