Add-on Acquisition • Marketing

Sodexo Acquires Circle Company Associates

On October 19, 2007, Sodexo acquired marketing company Circle Company Associates

Acquisition Context
  • This is Sodexo’s 1st transaction in the Marketing sector.
  • This is Sodexo’s 2nd transaction in the United States.
  • This is Sodexo’s 1st transaction in Massachusetts.

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M&A Deal Summary

Date October 19, 2007
Target Circle Company Associates
Sector Marketing
Buyer(s) Sodexo
Deal Type Add-on Acquisition

Target Company

Circle Company Associates

Boston, Massachusetts, United States
Circles is a leading provider of loyalty management programs, including concierge, personal assistance, incentive and recognition and relationship marketing services.
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Buyer Overview 1

Buyer

Sodexo

Issy-les-Moulineaux, France

Category Company
Founded 1966
Sector Internet Software and Services
Employees317,177
Revenue 23.8B EUR (2024)
DESCRIPTION

Sodexo engages in the design, management, and delivery of service solutions through on-site service solutions and motivation solutions. Sodexo was founded in 1966 and is based in Issy-les-Moulineaux, France.


Deal Context for Buyer #
Overall 4 of 21
Sector: Marketing 1 of 1
Type: Add-on Acquisition 4 of 19
State: Massachusetts 1 of 1
Country: United States 2 of 10
Year: 2007 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2004-01-27 Sodexho PASS USA

Newton, Massachusetts, United States

Sodexho PASS USA is a provider of commuter benefits administration.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2009-09-20 Comfort Keepers

Dayton, Ohio, United States

Comfort Keepers is a franchiser of non-medical in-home care and it provides a quality in-home care to seniors and other clients who need help with the activities of daily living. Comfort Keepers was founded in 1998 and is based in Dayton, Ohio.

Buy -