M&A Deal Summary

Sodalis Group Acquires HRB

On October 3, 2024, Sodalis Group acquired consumer products company HRB from Tengram Capital Partners

Acquisition Highlights
  • This is Sodalis Group’s 2nd transaction in the Consumer Products sector.
  • This is Sodalis Group’s 1st transaction in the United States.
  • This is Sodalis Group’s 1st transaction in Connecticut.

M&A Deal Summary
Date 2024-10-03
Target HRB
Sector Consumer Products
Buyer(s) Sodalis Group
Sellers(s) Tengram Capital Partners
Deal Type Add-on Acquisition
Advisor(s) Lincoln International
Cascadia Capital LLC (Financial)
Sidley (Legal)

Target

HRB

Westport, Connecticut, United States
HRB is a hair care and skin cleansing business comprised of twenty iconic and well-known brands including Alberto VO5, Zest, Coast, Brut, Pert, Sure, Zero Frizz, Rave, SGX NYC, and Thicker Fuller Hair, among others. HRB is based in Westport, Connecticut.

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Buyer(S) 1

Buyer

Sodalis Group

Lodi Vecchio, Italy
Category Company
Founded 1990
Sector Consumer Products
DESCRIPTION

Sodalis Group is a Italian player operating in the Health & Beauty, Nutraceuticals, Personal & Home Care market, a multi-brand and multi-channel reality with strong positions in pharmacies, mass-market retailers and perfumeries. The company has been manufacturing and marketing its branded products for more than 25 years. Sodalis Group was founded in 1990 and is based in Lodi Vecchio, Italy.

DEAL STATS #
Overall 3 of 3
Sector (Consumer Products) 2 of 2
Type (Add-on Acquisition) 3 of 3
State (Connecticut) 1 of 1
Country (United States) 1 of 1
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-01-05 Brandcare

Miraflores, Portugal

BrandCare is an Iberian FMCG company belonging to the Sodalis Group, an Italian company, leader in the beauty, home and personal care products market, owner of a vast portfolio of highly attractive and iconic brands: Wash & Go, L 'arbre Vert, Denim, Biopoint, Vidal, Mantovani, Fresh & Clean, Spic & Span, Brelil, Tesori D 'Orienti, Lycia, Strep, among other brands with presence in several channels. Brandcare was founded in 2013 and is based in Miraflores, Portugal.

Buy -

Seller(S) 1

SELLER

Tengram Capital Partners

Westport, Connecticut, United States
Category Private Equity Firm
Founded 2010
Size Small
Type Sector Focused
DESCRIPTION

Tengram Capital Partners LLC is a private equity firm focused on retail and branded consumer products. Tengram targets small-cap growth companies as well as restructuring opportunities with stable cash-flows. Specific areas of interest include apparel, sporting goods, consumer electronics, home furnishings, health and beauty, spirits, and food and beverage. Tengram is based in Westport, Connecticut.

DEAL STATS #
Overall 11 of 11
Sector (Consumer Products) 6 of 6
Type (Add-on Acquisition) 6 of 6
State (Connecticut) 2 of 2
Country (United States) 10 of 10
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-02-06 High Ridge Brands

Stamford, Connecticut, United States

High Ridge Brands provides consumers with high-quality personal care products at a great value. High Ridge has a portfolio of nine trusted brands, serving primarily North American personal cleaning and hair care markets, including Zest®, White Rain®, VO5®, Coast®, LA Looks®, Zero Frizz®, Rave®, Salon Grafix®, and Thicker Fuller Hair®. High Ridge Brands was formed in 2010 and is based in Stamford, Connecticut.

Buy -
Mergr

Product

Company

Legal