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  5. Society Brands Acquires Vitality Now

M&A Deal Summary

Society Brands Acquires Vitality Now

On June 4, 2024, Society Brands acquired consumer products company Vitality Now

Acquisition Highlights
  • This is Society Brands’ 4th transaction in the Consumer Products sector.
  • This is Society Brands’ 9th transaction in the United States.

M&A Deal Summary
Date 2024-06-04
Target Vitality Now
Sector Consumer Products
Buyer(s) Society Brands
Deal Type Add-on Acquisition

Target

Vitality Now

United States
Vitality Now is a provider of mental performance and body restoration supplements, stands at the forefront of the health and wellness industry.

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Buyer(S) 1

Buyer

Society Brands

Canton, Ohio, United States
Category Company
Sector Information Technology
DESCRIPTION

Society Brands is a tech-enabled consumer products providing entrepreneurs meaningful liquidity while at the same time affording them an opportunity to stay on board, build their brand and roll equity into Society Brands' platform. Society Brands is based in Canton, Ohio.

DEAL STATS #
Overall 10 of 10
Sector: Consumer Products M&A 4 of 4
Type: Add-on Acquisition M&A Deals 10 of 10
Country: United States M&A 9 of 9
Year: 2024 M&A 4 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-02-20 Clarifion

Austin, Texas, United States

Clarifion is a direct-to-consumer company that offers a line of air ionizers and purifiers to help consumers breathe easier. Clarifion is based in Austin, Texas.

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