M&A Deal Summary

Society Brands Acquires Club EarlyBird

On October 31, 2023, Society Brands acquired beverage company Club EarlyBird

Acquisition Highlights
  • This is Society Brands’ 1st transaction in the Beverages sector.
  • This is Society Brands’ 5th transaction in the United States.
  • This is Society Brands’ 1st transaction in Indiana.

M&A Deal Summary
Date 2023-10-31
Target Club EarlyBird
Sector Beverages
Buyer(s) Society Brands
Deal Type Add-on Acquisition

Target

Club EarlyBird

Shelbyville, Indiana, United States
Club EarlyBird is a manufacturer of morning energy drinks that provide energy, focus, and hydration. Club EarlyBird is based in Shelbyville, Indiana.

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Buyer(S) 1

Buyer

Society Brands

Canton, Ohio, United States
Category Company
Sector Information Technology
DESCRIPTION

Society Brands is a tech-enabled consumer products providing entrepreneurs meaningful liquidity while at the same time affording them an opportunity to stay on board, build their brand and roll equity into Society Brands' platform. Society Brands is based in Canton, Ohio.

DEAL STATS #
Overall 6 of 10
Sector (Beverages) 1 of 1
Type (Add-on Acquisition) 6 of 10
State (Indiana) 1 of 1
Country (United States) 5 of 9
Year (2023) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-05-31 Wolf Tactical

Fort Lee, New Jersey, United States

Wolf Tactical is a high-performance tactical gear company that offers products ranging from EDC belts and range belts to weighted vests, Tactical Backpacks, and more. Wolf Tactical was founded in 2017 and is based in Fort Lee, New Jersey.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-01-03 Primal Life Organics

Akron, Ohio, United States

Primal Life Organics is a purveyor of personal care products, to build and expand its direct-to-consumer and retail-based business while advocating "The Clean Beauty Movement." Primal Life is based in Akron, Ohio.

Buy -
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