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  6. SOCi Acquires Brandify

M&A Deal Summary

SOCi Acquires Brandify

On July 29, 2021, SOCi acquired marketing company Brandify

Acquisition Highlights
  • This is SOCi’s 1st transaction in the Marketing sector.
  • This is SOCi’s 1st transaction in the United States.
  • This is SOCi’s 1st transaction in California.

M&A Deal Summary
Date 2021-07-29
Target Brandify
Sector Marketing
Buyer(s) SOCi
Deal Type Add-on Acquisition

Target

Brandify

Anaheim, California, United States
Brandify is a digital marketing platform enabling brands to measure and improve their online footprint. Brandify was founded in 1997 and is based in Anaheim, California.

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Buyer(S) 1

Buyer

SOCi

West Hollywood, California, United States
Category Company
Sector Marketing
DESCRIPTION

SOCi is a cloud-based provider of marketing software to multi-location brands, property managers, and agencies to help them manage their digital presence across hundreds or thousands of individual locations. SOCi is based in West Hollywood, California.

DEAL STATS #
Overall 1 of 1
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: California M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2021 M&A 1 of 1
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