Add-on Acquisition • Consumer Products

SnugZ USA Acquires Sweda

On January 12, 2022, SnugZ USA acquired consumer products company Sweda

Acquisition Context

This is SnugZ USA’s 1st transaction in the Consumer Products sector.
This is SnugZ USA’s 1st transaction in the United States.
This is SnugZ USA’s 1st transaction in California.

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M&A Deal Summary
Date	January 12, 2022
Target	Sweda
Sector	Consumer Products
Buyer(s)	SnugZ USA
Deal Type	Add-on Acquisition

Target Company

Sweda

Monrovia, California, United States

Sweda is an integrated supplier and manufacturer of promotional products that provides innovative marketing solutions for the advertising specialties industry. Sweda was founded in 1976 and is based in Monrovia, California.

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Buyer Overview 1

Buyer

SnugZ USA

West Jordan, Utah, United States

Category	Company
Founded	1989
Sector	Consumer Products

DESCRIPTION

SnugZ USA is a product's manufacturer serving over 7,000 professional buyers in the promotional space. The company designs and manufactures a leading array of lanyard, identification, personal care, and gifting products. SnugZ USA was established in 1989 and is based in West Jordan, Utah.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Consumer Products	1 of 1
Type: Add-on Acquisition	1 of 1
State: California	1 of 1
Country: United States	1 of 1
Year: 2022	1 of 1

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