Add-on Acquisition • Information Technology

Snowplow Acquires Poplin Data

On January 11, 2023, Snowplow acquired information technology company Poplin Data

Acquisition Context

This is Snowplow’s 1st transaction in the Information Technology sector.
This is Snowplow’s 1st transaction in Australia.

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M&A Deal Summary
Date	January 11, 2023
Target	Poplin Data
Sector	Information Technology
Buyer(s)	Snowplow
Deal Type	Add-on Acquisition

Target Company

Poplin Data

Sydney, Australia

Poplin Data helps product and data leaders at leading e-commerce, marketplace and media organizations build on the foundations of a modern data stack to deliver on the promise of personalisation, attribution and first-party measurement, all with rich behavioral data pipelines. Poplin Data was founded in 2016 and is based in Sydney, Australia.

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Buyer Overview 1

Buyer

Snowplow

London, United Kingdom

Category	Company
Sector	Information Technology

DESCRIPTION

Snowplow generates, governs and models high-quality, granular behavioral data, ready for use in AI, ML, and Advanced Analytics applications. When integrated with other tools from the modern data stack, Snowplow can power a wide variety of advanced use cases, allowing organizations to drive significant business value with behavioral data. Snowplow is based in London, United Kingdom.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Information Technology	1 of 1
Type: Add-on Acquisition	1 of 1
Country: Australia	1 of 1
Year: 2023	1 of 1

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