M&A Deal Summary

Snap Acquires Zenly SAS

On June 22, 2017, Snap acquired internet software and services company Zenly SAS for 213M USD

Acquisition Highlights
  • This is Snap’s 8th transaction in the Internet Software and Services sector.
  • This is Snap’s largest (disclosed) transaction.
  • This is Snap’s 1st transaction in France.

M&A Deal Summary

Date 2017-06-22
Target Zenly SAS
Sector Internet Software and Services
Buyer(s) Snap
Deal Type Add-on Acquisition
Deal Value 213M USD

Target

Zenly SAS

Paris, France
Zenly SAS is a French start-up that had developed a mapping app that shows people the precise locations of their friends.

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Buyer(S) 1

Buyer

Snap

Santa Monica, California, United States

Category Company
Founded 2010
Sector Internet Software and Services
Employees5,061
Revenue 5.4B USD (2024)
DESCRIPTION
Snapchat's corporate headquarters in Venice, California.
Snapchat's corporate headquarters in Venice, California.

Snap is the developer of Snapchat, a camera application that was created to help people communicate through short videos and images. The Company calls each of those short videos or images a Snap. Snapchat opens directly into the Camera, making it easy to create a Snap and send it to friends. Snaps are deleted by default, so there is a lot less pressure to look pretty or perfect when creating and sending images on Snapchat. Snap offer lots of creative tools like lenses, geofilters, and bitmojis that allow its community to express themselves through Snaps. Lenses are interactive animations that are overlaid on a person’s face or the world around them. Geofilters are artistic filters that can be applied after a Snap is taken at pre-defined times and locations. Bitmojis are cartoon likenesses of a user that are created in the Bitmoji application. Snap was formed in 2010 and is based in Santa Monica, California.


DEAL STATS #
Overall 11 of 19
Sector: Internet Software and Services M&A 8 of 11
Type: Add-on Acquisition M&A Deals 11 of 19
Country: France M&A 1 of 2
Year: 2017 M&A 3 of 5
Size (of disclosed) 1 of 8
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-06-05 Placed

Seattle, Washington, United States

Placed, Inc. is a provider of location analytics by directly measuring locations through smartphones and leveraging big data principles. Placed, Inc. was founded in 2011 and is based in Seattle, Washington.

Buy $135M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-07-21 Strong.Codes SA

Yverdon-les-Bains, Switzerland

Strong.Codes SA is a manufacturer of tools that obscures software code and makes it harder for competitors to copy. Strong.Codes SA was founded in 2015 and is based in Yverdon-les-Bains, Switzerland.

Buy -