M&A Deal Summary

Smile Group and WPP Acquire Prodigi

On January 1, 2005, Smile Group and WPP acquired marketing company Prodigi

Acquisition Highlights
  • This is Smile Group’s 1st and WPP’s 15th transaction in the Marketing sector.
  • This is Smile Group’s 1st and WPP’s 1st transaction in India.
Investment Fate
  • Prodigi was divested to a consortium of strategic buyers in 2016.

M&A Deal Summary

Date 2005-01-01
Target Prodigi
Sector Marketing
Buyer(s) Smile Group
WPP
Deal Type Joint Venture

Target

Prodigi

Gurgaon, India
Prodigi is an interactive marketing agency. Prodigi provides internet through integration of creative and technology into effective multi-screen digital destinations.

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Buyer(S) 2

Buyer

Smile Group

Gurgaon, India

Category Company
Founded 1999
Sector Business Services
DESCRIPTION

Smile Group is an internet group, focused on the digital industry with extensive holdings in the consumer internet and media space.


DEAL STATS #
Overall 1 of 1
Sector: Marketing M&A 1 of 1
Type: Joint Venture M&A Deals 1 of 1
Country: India M&A 1 of 1
Year: 2005 M&A 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-03-22 Prodigi

Gurgaon, India

Prodigi is an interactive marketing agency. Prodigi provides internet through integration of creative and technology into effective multi-screen digital destinations.

Sell -
Buyer

WPP

London, United Kingdom

Category Company
Founded 1985
Sector Marketing
Employees108,044
Revenue 14.7B GBP (2024)
DESCRIPTION

WPP is a marketing communications services provider that offers a comprehensive range of advertising and marketing services including advertising & media investment management; data investment management; public relations & public affairs; branding & identity; healthcare communications; direct, digital, promotion & relationship marketing and specialist communications. WPP was founded in 1985 and is based in London, England.


DEAL STATS #
Overall 25 of 95
Sector: Marketing M&A 15 of 42
Type: Joint Venture M&A Deals 1 of 3
Country: India M&A 1 of 3
Year: 2005 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2003-08-01 Cordiant Communications Group

London,

Cordiant Communications Group Ltd provides marketing services.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2005-03-07 Grey Global Group

New York, New York, United States

Grey Global Group, Inc. is a provider of advertisement and marketing services.

Buy $1.5B