Investment Summary

Smedvig Capital Exits The Smart Cube

On December 16, 2022, WNS invested in business services company The Smart Cube from Smedvig Capital

Investment Highlights
  • This is WNS’s 5th transaction in the Business Services sector.
  • This is WNS’s 4th transaction in the United Kingdom.

Investment Summary

Date 2022-12-16
Target The Smart Cube
Sector Business Services
Investor(s) WNS
Sellers(s) Smedvig Capital
Deal Type Add-on Acquisition

Target

The Smart Cube

London, United Kingdom
The Smart Cube is a professional services firm that specializes in delivering customized, high-value Business and Investment Research as well as Marketing and Data Analytics Solutions to corporations and professional services firms worldwide. The Smart Cube was established in 2003 and is based in London, England.

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Investor(S) 1

Investor

WNS

Mumbai, India

Category Company
Founded 1996
Sector Business Services
Employees66,085
Revenue 1.3B USD (2025)
DESCRIPTION

WNS is a Business Process Management (BPM) company that delivers an entire spectrum of business process management services such as customer care, finance and accounting, human resource solutions, research and analytics, technology solutions, and industry-specific back-office and front-office processes. WNS was founded in 1996 and is based in Mumbai, India.


DEAL STATS #
Overall 12 of 13
Sector: Business Services M&A 5 of 5
Type: Add-on Acquisition M&A Deals 10 of 11
Country: United Kingdom M&A 4 of 4
Year: 2022 M&A 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-12-16 OptiBuy

Warsaw, Poland

OptiBuy is a provider of procurement platform consulting and implementation solutions. OptiBuy was founded in 2010 and is based in Warsaw, Poland.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-03-11 Kipi.ai

Houston, Texas, United States

Kipi.ai is a provider of data modernization and democratization services focused on the Snowflake platform. Kipi provides strategy, execution, and managed service capabilities across data engineering, advanced analytics, and data science. Kipi.ai was founded in 2021 and is headquartered in Houston, Texas.

Buy -

Seller(S) 1

SELLER

Smedvig Capital

London, United Kingdom

Investor Investor Investor Investor


Category Venture Capital Firm
Founded 1996
PE ASSETS 1.7B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Smedvig Capital is a venture capital and business growth firm that typically targets investment opportunities in the UK. Smedvig seeks both direct buyout and growth capital investments and also makes investments in other third party private equity funds. Smedvig's direct investment practice targets equity investments of £3 to £10 million in businesses valued up to £30 million. Areas of interest include information management, financial services, consumer goods, retail, and support services. Smedvig Capital was formed in 1996 and is based in London.


DEAL STATS #
Overall 21 of 21
Sector: Business Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 15 of 15
Country: United Kingdom M&A 16 of 16
Year: 2022 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-08-17 Spirable

London, United Kingdom

Spirable is a personalized video platform that empowers brands and agencies to create, scale, and optimise highly relevant and personalized video content across-channel. Photospire was founded in 2014 and is based in London, United Kingdom.

Sell -