M&A Deal Summary

Smartsheet Acquires Brandfolder

On August 24, 2020, Smartsheet acquired internet software and services company Brandfolder for 155M USD

Acquisition Highlights
  • This is Smartsheet’s 2nd transaction in the Internet Software and Services sector.
  • This is Smartsheet’s largest (disclosed) transaction.
  • This is Smartsheet’s 3rd transaction in the United States.
  • This is Smartsheet’s 1st transaction in Colorado.

M&A Deal Summary
Date 2020-08-24
Target Brandfolder
Sector Internet Software and Services
Buyer(s) Smartsheet
Deal Type Add-on Acquisition
Deal Value 155M USD

Target

Brandfolder

Denver, Colorado, United States
Brandfolder provides a centralized platform to easily organize, discover, control, distribute, and measure all forms of digital content. Brandfolder was founded in 2012 and is based in Denver, Colorado.

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Buyer(S) 1

Buyer

Smartsheet

Bellevue, Washington, United States
Category Company
Founded 2005
Sector Internet Software and Services
Employees3,341
Revenue 958M USD (2024)
DESCRIPTION

Smartsheet is a SaaS platform for managing and automating collaborative work. The company delivers solutions for tens of thousands of paying customers and millions of information workers across more than 190 countries. Smartsheet was founded in 2005 and is based in Bellevue, Washington.

DEAL STATS #
Overall 3 of 4
Sector (Internet Software and Services) 2 of 2
Type (Add-on Acquisition) 3 of 4
State (Colorado) 1 of 1
Country (United States) 3 of 3
Year (2020) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-01-15 TernPro

Seattle, Washington, United States

TernPro, Inc. is a maker of Slope, an application that makes it easy for teams to collaborate on and manage creative work. TernPro, Inc. was founded in 2014 and is based in Seattle, Washington.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-09-01 Outfit

Brisbane, Australia

Outfit is a provider of enterprise brand management solutions. Outfit allows amplifying the power of brands through automated marketing production. Outfit was founded in 2015 and is based in Brisbane, Australia.

Buy -
Mergr

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