M&A Deal Summary

Smarter Click Technology Acquires Admedo - MDNA Media

On October 28, 2016, Smarter Click Technology acquired media company Admedo - MDNA Media from Admedo

Acquisition Highlights
  • This is Smarter Click Technology’s 1st transaction in the Media sector.
  • This is Smarter Click Technology’s 1st transaction in the United Kingdom.

M&A Deal Summary

Date 2016-10-28
Target Admedo - MDNA Media
Sector Media
Buyer(s) Smarter Click Technology
Sellers(s) Admedo
Deal Type Divestiture

Target

Admedo - MDNA Media

London, United Kingdom
Admedo Ltd. - MDNA Media is a provider of digital advertising services in UK.

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Buyer(S) 1

Buyer

Smarter Click Technology

London, United Kingdom

Category Company
Sector Internet Software and Services
DESCRIPTION

Smarter Click Technology Ltd. is a provider of powerful on-site technology intelligently display targeted Overlays to the overwhelming number of visitors who abandon your site every day without spending a penny.


DEAL STATS #
Overall 1 of 1
Sector: Media M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
Country: United Kingdom M&A 1 of 1
Year: 2016 M&A 1 of 1

Seller(S) 1

SELLER

Admedo

London, United Kingdom

Category Company
Founded 2012
Sector Internet Software and Services
DESCRIPTION

Admedo enables advertisers and agencies to run higher ROI Display and Retargeting campaigns with our Programmatic Advertising platform


DEAL STATS #
Overall 1 of 1
Sector: Media M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
Country: United Kingdom M&A 1 of 1
Year: 2016 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-01-14 Dispop.com

New York, New York, United States

Dispop is a self-serve display and retargeting platform which allows businesses to launch and manage effective advertising campaigns on Facebook and the Web in the easiest possible way. By taking a unique approach to creative optimization, fresh banner ads are continuously injected into campaigns by an army of professional designers.

Buy -