M&A Deal Summary

SmartCommerce Acquires Basketful

On October 11, 2022, SmartCommerce acquired internet software and services company Basketful

Acquisition Highlights
  • This is SmartCommerce’s 1st transaction in the Internet Software and Services sector.
  • This is SmartCommerce’s 2nd transaction in the United States.
  • This is SmartCommerce’s 1st transaction in Minnesota.

M&A Deal Summary
Date 2022-10-11
Target Basketful
Sector Internet Software and Services
Buyer(s) SmartCommerce
Deal Type Add-on Acquisition
Advisor(s) Hennepin Partners LLC (Financial)

Target

Basketful

Minneapolis, Minnesota, United States
Basketful is a provider of in-context eCommerce optimization tools and data-driven category/channel insights. Basketful also helps brands leverage their resulting consumer behavior data to identify and unlock high-growth marketplace opportunities. Basketful is based in Minneapolis, Minnesota.

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Buyer(S) 1

Buyer

SmartCommerce

Atlanta, Georgia, United States
Category Company
Sector Software
DESCRIPTION

SmartCommerce is an AI-based data platform that centralizes and optimizes massive amounts of real-time CPG product data to create and support solutions that drive the frictionless acceleration of eCommerce for CPG/FMCG manufacturers and their retailer partners. SmartCommerce is based in Atlanta, Georgia.

DEAL STATS #
Overall 2 of 2
Sector (Internet Software and Services) 1 of 1
Type (Add-on Acquisition) 2 of 2
State (Minnesota) 1 of 1
Country (United States) 2 of 2
Year (2022) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-10-04 Myxx

Raleigh, North Carolina, United States

Myxx is an omnichannel marketing platform that dynamically connects brands and retailers to consumers through shoppable recipes and their proprietary personalized List-to-Cart technology. It allows brands and retailers to increase relevance, revenue, and reach by leveraging real-time insights to drive measurable sales lift and engage with customers across their path-to-purchase (and repurchase). Myxx is based in Raleigh, North Carolina.

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Mergr

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