M&A Deal Summary

Smart for Life Acquires Purely Optimal Nutrition

On April 8, 2024, Smart for Life acquired e-commerce company Purely Optimal Nutrition

Acquisition Highlights
  • This is Smart for Life’s 1st transaction in the E-Commerce sector.
  • This is Smart for Life’s 1st transaction in Canada.
  • This is Smart for Life’s 1st transaction in British Columbia.

M&A Deal Summary

Date 2024-04-08
Target Purely Optimal Nutrition
Sector E-Commerce
Buyer(s) Smart for Life
Deal Type Add-on Acquisition

Target

Purely Optimal Nutrition

Vancouver, British Columbia, Canada
Purely Optimal Nutrition is a premier eCommerce nutraceuticals company with operations in North America. Purely Optimal Nutrition is based in Vancouver, British Columbia.

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Buyer(S) 1

Buyer

Smart for Life

Miami, Florida, United States

Category Company
Founded 2017
Sector Business Services
Employees12
Revenue 8M USD (2023)
DESCRIPTION

Smart for Life is a growing global nutraceutical company that executes a buy and build a strategy with planned serial accretive acquisitions. Smart for Life was formed in 2017 and is based in Miami, Florida.


DEAL STATS #
Overall 3 of 3
Sector: E-Commerce M&A 1 of 1
Type: Add-on Acquisition M&A Deals 3 of 3
State: British Columbia M&A 1 of 1
Country: Canada M&A 1 of 1
Year: 2024 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-03-15 Ceautamed

Boca Raton, Florida, United States

Ceautamed and its affiliates, Wellness Watchers Global LLC and Greens First Female LLC is a vitamin and supplement company principally engaged in the development and distribution of a wide variety of nutritional products, including antioxidant-rich supplements, plant-based protein, alkalizing nutrients, and products designed for weight management. Ceautamed was formed in 2009 and is based in Boca Raton, Florida.

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