Add-on Acquisition • Internet Software and Services

Smart Communications Acquires Pendula

On August 11, 2025, Smart Communications acquired internet software and services company Pendula

Acquisition Context

This is Smart Communications’ 2nd transaction in the Internet Software and Services sector.
This is Smart Communications’ 1st transaction in Australia.

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M&A Deal Summary
Date	August 11, 2025
Target	Pendula
Sector	Internet Software and Services
Buyer(s)	Smart Communications
Deal Type	Add-on Acquisition

Target Company

Pendula

Surry Hills, Australia

Pendula is a customer engagement solution company that delivers innovative solutions to increase engagement, reduce churn, and maximise customer lifetime values for brands like Shippit, University of London, Origin Energy, and Amaysim. Pendula was formed in 2017 and is based in Surry Hills, Australia.

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Buyer Overview 1

Buyer

Smart Communications

London, United Kingdom

Category	Company
Founded	2004
Sector	Internet Software and Services

DESCRIPTION

Smart Communications is a provider of cloud solution for customer and business communications. Smart Communications was founded in 2004 and is based in London, United Kingdom.

Deal Context for Buyer	#
Overall	4 of 4
Sector: Internet Software and Services	2 of 2
Type: Add-on Acquisition	4 of 4
Country: Australia	1 of 1
Year: 2025	2 of 2

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2025-05-28	Joisto Uusimaa , Finland Joisto is a cloud data archive company. Joisto was founded in 2024 and is based in Uusimaa , Finland.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2025-05-28

Joisto

Uusimaa , Finland

Joisto is a cloud data archive company. Joisto was founded in 2024 and is based in Uusimaa , Finland.

Buy

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