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  5. Smart Communications Acquires Pendula

M&A Deal Summary

Smart Communications Acquires Pendula

On August 11, 2025, Smart Communications acquired internet software and services company Pendula

Acquisition Highlights
  • This is Smart Communications’ 2nd transaction in the Internet Software and Services sector.
  • This is Smart Communications’ 1st transaction in Australia.

M&A Deal Summary
Date 2025-08-11
Target Pendula
Sector Internet Software and Services
Buyer(s) Smart Communications
Deal Type Add-on Acquisition

Target

Pendula

Surry Hills, Australia
Pendula is a customer engagement solution company that delivers innovative solutions to increase engagement, reduce churn, and maximise customer lifetime values for brands like Shippit, University of London, Origin Energy, and Amaysim. Pendula was formed in 2017 and is based in Surry Hills, Australia.

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Buyer(S) 1

Buyer

Smart Communications

London, United Kingdom
Category Company
Founded 2004
Sector Internet Software and Services
DESCRIPTION

Smart Communications is a provider of cloud solution for customer and business communications. Smart Communications was founded in 2004 and is based in London, United Kingdom.

DEAL STATS #
Overall 4 of 4
Sector: Internet Software and Services M&A 2 of 2
Type: Add-on Acquisition M&A Deals 4 of 4
Country: Australia M&A 1 of 1
Year: 2025 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2025-05-28 Joisto

Uusimaa , Finland

Joisto is a cloud data archive company. Joisto was founded in 2024 and is based in Uusimaa , Finland.

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