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M&A Deal Summary

Smarketer Acquires Summ-it

On May 31, 2023, Smarketer acquired information technology company Summ-it

Acquisition Highlights
  • This is Smarketer’s 1st transaction in the Information Technology sector.
  • This is Smarketer’s 1st transaction in Poland.

M&A Deal Summary
Date 2023-05-31
Target Summ-it
Sector Information Technology
Buyer(s) Smarketer
Deal Type Add-on Acquisition

Target

Summ-it

Poznań, Poland
Summ-it is a data warehouse and data analytics specialist actively manages over 10k databases and completed more than 300 data projects with blue chip customers such as ABB, Hochland, IKEA or Bank Millenium. Summ-it was founded in 2011 and is based in Poznań, Poland.

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Buyer(S) 1

Buyer

Smarketer

Berlin, Germany
Category Company
Founded 2011
Sector Marketing
Employees250
DESCRIPTION

Smarketer is a performance marketing agency specializing in Google Ads, Microsoft Ads, and other digital platforms, helping SMEs drive sustainable and cost-effective sales growth through data-driven search engine advertising. Smarketer was founded in 2011 and is based in Berlin, Germany.

DEAL STATS #
Overall 1 of 1
Sector: Information Technology M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: Poland M&A 1 of 1
Year: 2023 M&A 1 of 1
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