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M&A Deal Summary

Sallie Mae Acquires Nitro College

On January 26, 2022, Sallie Mae acquired digital media company Nitro College from Epic Research

Acquisition Highlights
  • This is Sallie Mae’s 1st transaction in the Digital Media sector.
  • This is Sallie Mae’s 7th transaction in the United States.
  • This is Sallie Mae’s 1st transaction in Delaware.

M&A Deal Summary
Date 2022-01-26
Target Nitro College
Sector Digital Media
Buyer(s) Sallie Mae
Sellers(s) Epic Research
Deal Type Divestiture

Target

Nitro College

Wilmington, Delaware, United States
Nitro College is a digital marketing and education solutions company. Nitro is committed to helping college students and their families by offering a variety of resources to help them finance their higher education. Nitro College is based in Wilmington, Delaware.

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Buyer(S) 1

Buyer

Sallie Mae

Newark, Delaware, United States
Category Company
Founded 1972
Sector Financial Services
Employees1,710
Revenue 1.8B USD (2024)
DESCRIPTION
Entrance to SallieMae's corporate headquarters in Newark, Delaware.
Entrance to SallieMae's corporate headquarters in Newark, Delaware.

Sallie Mae is a private student lending company that provides financing and know-how to support access to college and offers products and resources to help customers make new goals and experiences, beyond college, happen. Sallie Mae was founded in 1972 and is based in Newark, Delaware.

DEAL STATS #
Overall 7 of 8
Sector: Digital Media M&A 1 of 1
Type: Divestiture M&A Deals 2 of 2
State: Delaware M&A 1 of 1
Country: United States M&A 7 of 8
Year: 2022 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-06-01 Upromise

Newton, Massachusetts, United States

Upromise, Inc. operates a multi-company loyalty program that allows members to direct their everyday purchases to selected vendors to earn cash rebates in a tax-free savings vehicle to finance their children's college education. Upromise also offers its own 529 College Savings product sponsored by the State of Nevada directly to its customers, in partnership with Vanguard. Upromise is based in Newton, Massachusetts.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-07-26 Scholly

Hollywood, California, United States

Scholly is a scholarship search and app that provides scholarship administration technology and matches users with strategic partners to help them earn cash back through its platform Scholly Offers. Scholly is based in Hollywood, California.

Buy -

Seller(S) 1

SELLER

Epic Research

Wilmington, Delaware, United States
Category Company
Sector Marketing
DESCRIPTION

Epic Research is a marketing company specializing in helping financial services companies acquire new customers through organic growth. Epic Research is based in Wilmington, Delaware.

DEAL STATS #
Overall 1 of 1
Sector: Digital Media M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: Delaware M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2022 M&A 1 of 1
Mergr

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