M&A Deal Summary

Sleep Country Acquires Endy

On November 29, 2018, Sleep Country acquired retailer Endy for 89M CAD

Acquisition Highlights
  • This is Sleep Country’s 2nd transaction in the Retail sector.
  • This is Sleep Country’s 0th largest (disclosed) transaction.
  • This is Sleep Country’s 1st transaction in Canada.
  • This is Sleep Country’s 1st transaction in Ontario.

M&A Deal Summary
Date 2018-11-29
Target Endy
Sector Retail
Buyer(s) Sleep Country
Deal Type Add-on Acquisition
Deal Value 89M CAD
Advisor(s) Dentons (Legal)

Target

Endy

Toronto, Ontario, Canada
Endy is revolutionizing the way people sleep, through their ridiculously comfortable, supportive and Canadian-made mattress. Engineered to offer the perfect balance of comfort and support, The Endy Mattress is made with an open-air cell foam that relieves pressure points, eliminates motion transfer, and releases body heat faster than conventional foam. With free shipping across Canada in a box the size of a hockey bag, it's easy to see why Endy has become one of the leading online mattress brands in Canada, with the most Canadian 5-star reviews. As one of Canada's fastest growing e-commerce companies and winner of the 2016 Techweek Top 100 Innovator Award, Endy has expanded its assortment to include The Endy Pillow, The Endy Sheets, and The Endy Mattress Protector. Endy was also named the fastest growing retail startup on the 2018 Startup 50 list by Maclean's and Canadian Business. The brand also works closely with Canadian charities to donate new and gently used mattresses to families and individuals in need.

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Buyer(S) 1

Buyer

Sleep Country

Brampton, Ontario, Canada
Category Company
Founded 1994
Sector Retail
Employees1,696
Revenue 935M CAD (2023)
DESCRIPTION

Sleep Country is the largest mattress retailer in Canada under both the Sleep Country Canada and Dormez-vous banners. In addition, Sleep Country is the largest mattress retailer in Arizona under the Sleep America banner. Sleep Country Canada was incorporated in 1994 and is based in Brampton, Ontario.

DEAL STATS #
Overall 2 of 5
Sector (Retail) 2 of 4
Type (Add-on Acquisition) 2 of 3
State (Ontario) 1 of 4
Country (Canada) 1 of 4
Year (2018) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2006-07-03 Sleep America

Phoenix, Arizona, United States

Sleep America LLC is the only retailer to offer Sealy, Serta, Simmons, Kingsdown and Tempur-Pedic and iComfort beds, all side-by-side under one roof. Sleep America have a huge selection of brands, styles and types of mattresses.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-10-19 Hush Blankets

North York, Ontario, Canada

Hush Blankets is a direct-to-consumer sleep retailer specializing in weighted blankets, pillows, sheets, and now their recently launched bed-in-a-box mattresses. Hush Blankets was founded in 2018 and is based in North York, Ontario.

Buy $25M
Mergr

Product

Company

Legal