Add-on Acquisition • Consumer Products

Sky Marketing Acquires Prima

On February 12, 2025, Sky Marketing acquired consumer products company Prima

Acquisition Context

This is Sky Marketing’s 1st transaction in the Consumer Products sector.
This is Sky Marketing’s 1st transaction in the United States.
This is Sky Marketing’s 1st transaction in California.

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M&A Deal Summary
Date	February 12, 2025
Target	Prima
Sector	Consumer Products
Buyer(s)	Sky Marketing
Deal Type	Add-on Acquisition

Target Company

Prima

Santa Monica, California, United States

Prima is a science-backed whole-body wellness brand that makes potent plant therapeutic skincare, body care, and supplements with organic hemp CBD and functional botanicals to help combat stress and target issues at their source. Prima was founded in 2018 and is based in Santa Monica, California.

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Buyer Overview 1

Buyer

Sky Marketing

Ljubljana, Slovenia

Category	Company
Founded	2015
Sector	Business Services

DESCRIPTION

Sky Marketing is a house of brands committed to harnessing the natural healing properties of plants through a diverse portfolio of hemp-derived wellness products. Sky Marketing was founded in 2015 and is based in Ljubljana, Slovenia.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Consumer Products	1 of 1
Type: Add-on Acquisition	1 of 1
State: California	1 of 1
Country: United States	1 of 1
Year: 2025	1 of 1

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