M&A Deal Summary

Sizmek Acquires Rocket Fuel

On July 18, 2017, Sizmek acquired digital media company Rocket Fuel for 145M USD

Acquisition Highlights
  • This is Sizmek’s 1st transaction in the Digital Media sector.
  • This is Sizmek’s 2nd largest (disclosed) transaction.
  • This is Sizmek’s 4th transaction in the United States.
  • This is Sizmek’s 1st transaction in California.

M&A Deal Summary
Date 2017-07-18
Target Rocket Fuel
Sector Digital Media
Buyer(s) Sizmek
Deal Type Add-on Acquisition
Deal Value 145M USD
Advisor(s) Needham & Co. LLC (Financial)
Wilson Sonsini Goodrich & Rosati (Legal)

Target

Rocket Fuel

Redwood City, California, United States
Rocket Fuel, Inc. is a predictive marketing software company that uses artificial intelligence to empower agencies and marketers to anticipate people’s need for products and services. Headquartered in Redwood City, Calif., Rocket Fuel has more than 20 offices worldwide.

Search 201,429 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try For Free 7-Day Free Trial

Buyer(S) 1

Buyer

Sizmek

Austin, Texas, United States
Category Company
Sector Information Technology
Revenue 173M USD (2015)
DESCRIPTION

Sizmek fuels digital advertising campaigns for advertisers and agencies around the world with cutting-edge technology to engage audiences across any screen. Sizmek provides rich media, video and online targeted advertising across channels. Sizmek's open ad management stack, Sizmek MDX, delivers the most creative and impactful multiscreen digital campaigns, across mobile, display, rich media, video and social, all powered by an unrivaled data platform.

DEAL STATS #
Overall 4 of 4
Sector (Digital Media) 1 of 1
Type (Add-on Acquisition) 4 of 4
State (California) 1 of 1
Country (United States) 4 of 4
Year (2017) 1 of 1
Size (of disclosed) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-05-28 StrikeAd

New York, New York, United States

StrikeAd is a developer of mobile advertising demand side platform (DSP). The StrikeAd DSP enables advertisers, agencies, and publishers to plan, optimize, deliver and measure the most effective Mobile advertising campaigns on a global scale.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-05-01 Sizmek - Data & Programmatic Platform

Austin, Texas, United States

Sizmek, Inc. - Data & Programmatic Platform is a DSP and DMP platform.

Sell -
Mergr

Product

Company

Legal