M&A Deal Summary

SITO Mobile Acquires Mediajel

On September 16, 2019, SITO Mobile acquired marketing company Mediajel

Acquisition Highlights
  • This is SITO Mobile’s 2nd transaction in the Marketing sector.
  • This is SITO Mobile’s 2nd transaction in the United States.
  • This is SITO Mobile’s 1st transaction in California.

M&A Deal Summary
Date 2019-09-16
Target Mediajel
Sector Marketing
Buyer(s) SITO Mobile
Deal Type Add-on Acquisition
Advisor(s) Ladenburg Thalmann & Co. (Financial)
Graubard Miller (Legal)

Target

Mediajel

Walnut Creek, California, United States
Mediajel is a provider of advertising and marketing solutions for the cannabis industry. MediaJel activates comprehensive strategies fueled by a keen understanding of our clients' unique audiences. Mediajel was founded in 2017 and is based in Walnut Creek, California.

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Buyer(S) 1

Buyer

SITO Mobile

Jersey City, New Jersey, United States
Category Company
Founded 2000
Sector Software
Employees21
DESCRIPTION

SITO Mobile Ltd. is a provider of a mobile engagement platform that enables brands to increase awareness, loyalty and ultimately sales.

DEAL STATS #
Overall 2 of 2
Sector (Marketing) 2 of 2
Type (Add-on Acquisition) 1 of 1
State (California) 1 of 1
Country (United States) 2 of 2
Year (2019) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-07-09 Hipcricket - Mobile Advertising

United States

Buy $4M
Mergr

Product

Company

Legal