Add-on Acquisition • Marketing

SITO Mobile Acquires Mediajel

On September 16, 2019, SITO Mobile acquired marketing company Mediajel

Acquisition Context

This is SITO Mobile’s 2nd transaction in the Marketing sector.
This is SITO Mobile’s 2nd transaction in the United States.
This is SITO Mobile’s 1st transaction in California.

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M&A Deal Summary
Date	September 16, 2019
Target	Mediajel
Sector	Marketing
Buyer(s)	SITO Mobile
Deal Type	Add-on Acquisition
Advisor(s)	Ladenburg Thalmann & Co. (Financial) Graubard Miller (Legal)

Target Company

Mediajel

Walnut Creek, California, United States

Mediajel is a provider of advertising and marketing solutions for the cannabis industry. MediaJel activates comprehensive strategies fueled by a keen understanding of our clients' unique audiences. Mediajel was founded in 2017 and is based in Walnut Creek, California.

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Buyer Overview 1

Buyer

SITO Mobile

Jersey City, New Jersey, United States

Category	Company
Founded	2000
Sector	Software
Employees	21

DESCRIPTION

SITO Mobile Ltd. is a provider of a mobile engagement platform that enables brands to increase awareness, loyalty and ultimately sales.

Deal Context for Buyer	#
Overall	2 of 2
Sector: Marketing	2 of 2
Type: Add-on Acquisition	1 of 1
State: California	1 of 1
Country: United States	2 of 2
Year: 2019	1 of 1

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2015-07-09	Hipcricket - Mobile Advertising United States	Buy	$4M

DATE

TARGET

DEAL TYPE

VALUE

2015-07-09

Hipcricket - Mobile Advertising

United States

Buy

$4M

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