M&A Deal Summary

SITO Mobile Acquires Hipcricket - Mobile Advertising

On July 9, 2015, SITO Mobile acquired marketing company Hipcricket - Mobile Advertising from HipCricket for 4M USD

Acquisition Highlights
  • This is SITO Mobile’s 1st transaction in the Marketing sector.
  • This is SITO Mobile’s largest (disclosed) transaction.
  • This is SITO Mobile’s 1st transaction in the United States.

M&A Deal Summary

Date 2015-07-09
Target Hipcricket - Mobile Advertising
Sector Marketing
Buyer(s) SITO Mobile
Sellers(s) HipCricket
Deal Type Divestiture
Deal Value 4M USD

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Buyer(S) 1

Buyer

SITO Mobile

Jersey City, New Jersey, United States

Category Company
Founded 2000
Sector Software
Employees21
DESCRIPTION

SITO Mobile Ltd. is a provider of a mobile engagement platform that enables brands to increase awareness, loyalty and ultimately sales.


DEAL STATS #
Overall 1 of 2
Sector (Marketing) 1 of 2
Type (Divestiture) 1 of 1
Country (United States) 1 of 2
Year (2015) 1 of 1
Size (of disclosed) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-09-16 Mediajel

Walnut Creek, California, United States

Mediajel is a provider of advertising and marketing solutions for the cannabis industry. MediaJel activates comprehensive strategies fueled by a keen understanding of our clients' unique audiences. Mediajel was founded in 2017 and is based in Walnut Creek, California.

Buy -

Seller(S) 1

SELLER

HipCricket

Kirkland, Washington, United States

Category Company
Founded 2004
Sector Internet Software and Services
DESCRIPTION

HipCricket, Inc. is a provider of cloud-based mobile messaging platform used by internationally recognized brands and agencies to drive awareness, sales, and loyalty.


DEAL STATS #
Overall 1 of 1
Sector (Marketing) 1 of 1
Type (Divestiture) 1 of 1
Country (United States) 1 of 1
Year (2015) 1 of 1
Size (of disclosed) 1 of 1